Mr Leatherback Saves His Species by Befriending Humans
Cowbag — June 24, 2009 — Social Good
References: mrleatherback
Mr Leatherback is a brilliant idea thought up to protect the endangered turtle species of the same name.
Essentially this is a very clever PR campaign centered around a man, or woman, in a turtle suit. His mission is to defend his species by befriending the human race.
What could be a rather standard idea has been made brilliant by the integrated use of social media such as twitter, flickr and some great videos featuring the turtle hero.
Essentially this is a very clever PR campaign centered around a man, or woman, in a turtle suit. His mission is to defend his species by befriending the human race.
What could be a rather standard idea has been made brilliant by the integrated use of social media such as twitter, flickr and some great videos featuring the turtle hero.
Trend Themes
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Integrated PR Campaigns — Opportunity for businesses to create clever and engaging PR campaigns that incorporate social media and storytelling.
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Endangered Species Protection — Potential for businesses to develop innovative strategies and campaigns to raise awareness and protect endangered species.
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Social Media Marketing — Opportunity for businesses to leverage the power of social media platforms like Twitter and Flickr to connect with their target audience.
Industry Implications
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Marketing and Advertising — Disruptive innovation opportunity for marketing agencies to create integrated PR campaigns that capture audience attention and deliver strong messages.
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Environmental Conservation — Opportunity for organizations focused on environmental conservation to develop innovative strategies and campaigns for protecting endangered species.
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Digital Media and Communications — Disruptive innovation opportunity for digital media companies to help businesses leverage social media platforms for effective marketing and communication.
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