Mr Leatherback Saves His Species by Befriending Humans

 - Jun 24, 2009
References: mrleatherback
Mr Leatherback is a brilliant idea thought up to protect the endangered turtle species of the same name.

Essentially this is a very clever PR campaign centered around a man, or woman, in a turtle suit. His mission is to defend his species by befriending the human race.

What could be a rather standard idea has been made brilliant by the integrated use of social media such as twitter, flickr and some great videos featuring the turtle hero.