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Superhero City Views

Sears Tower in Chicago to Open Glass Bottomed Sky Deck

— May 1, 2009 — Marketing
Many people would love to be able to have a literal bird’s eye view of the world. The problem is that planes are expensive, and there are few places available where a person can look down at the landscape from over 1000ft up.

Following the lead of the CN Tower in Toronto and the Skywalk over the Grand Canyon, Chicago’s Sears Tower is installing glass bottomed observation shelves on the west face of the tower. They will be open in June of this year.

There is hope that the new attraction will bring in Chicagoans that haven’t been to the Tower recently, if ever.

I know I’ll be there.
Trend Themes
1. Glass-bottomed Observation Decks - The trend of installing glass-bottomed observation decks brings in new visitors and increases revenue for tall buildings and tourist locations.
2. Bird's Eye View Experiences - More industries are finding innovative ways to offer unique and exciting bird's eye view experiences to attract customers and stand out in the market.
3. Revitalizing Tourist Attractions - The addition of new and innovative attractions such as glass-bottomed observation decks can revitalize tourist attractions and draw in more visitors.
Industry Implications
1. Travel and Tourism - The incorporation of glass-bottomed observation decks in tall buildings and tourist locations can attract more tourists and increase revenue for the travel and tourism industry.
2. Architecture and Engineering - The trend of designing and constructing innovative observation decks calls for architects and engineers to come up with new techniques and materials to ensure safety and customer satisfaction.
3. Real Estate - The installation of unique and exciting attractions such as glass-bottomed observation decks can increase the value and appeal of high-rise buildings, making them more desirable for potential buyers and renters.
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