From Napping Pop-Up Shops to Educational Cosmetics
Mishal Omar — November 20, 2016 — Autos
The top ideas in retail design November 2016 reveal some interesting patterns that allow brands to engage directly with their consumers. Interactive pop-up shops and educational retail spaces are both prominent examples of brands creating relationships with their customers.
The interactive pop-up shops of this month can be found in the form of public napping spaces, with the mattress retailer 'Casper' setting up a store that allows people to book appointments in order to get some sleep. The interactive retail pattern is also revealed in a pop-up for the promotion of the 'Toyota C-HR,' where visitors are able to digitally create a backdrop for the car and then offer free promotion to the brand by posting it on social media.
The Body Shop has set up a pop-up store in Toronto's Yorkville neighborhood in order to promote its cosmetics and the brand is providing visitors with educational information through iPads that are set up around the space.
The interactive pop-up shops of this month can be found in the form of public napping spaces, with the mattress retailer 'Casper' setting up a store that allows people to book appointments in order to get some sleep. The interactive retail pattern is also revealed in a pop-up for the promotion of the 'Toyota C-HR,' where visitors are able to digitally create a backdrop for the car and then offer free promotion to the brand by posting it on social media.
The Body Shop has set up a pop-up store in Toronto's Yorkville neighborhood in order to promote its cosmetics and the brand is providing visitors with educational information through iPads that are set up around the space.
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