The 'White Futura' cinema layout was created to fuse and optimize designs that are "East meets West."
Located in Shanghai, China, the movie theater was designed by Alexander Wong and features a unique, futuristic aesthetic. The space looks more like a modern department store with its all-white theme with ample lighting that makes it appear larger and as contemporary as possible. The movie theater itself has a relatively classic design while the rest of the cinema layout resembles what people imagine spacecrafts look like in science fiction novels.
With online streaming more popular than ever, this Chinese movie theater works to reinvigorate the habit of going to the movies for entertainment purposes, rather than encouraging consumers to stay at home.