North Face recently set up a pop-up store in Korea that offered free jackets to those who were willing to complete an 'Extreme Shopping' challenge.
In order to claim a complimentary jacket, consumers had to zip-line a distance of 200 meters and punch themselves through a paper target in order to claim their prize. While nervousness can be seen on the faces of some shoppers beforehand, after successfully completing the zip-line, people were left with a smile and a story to tell from the thrilling experience.
In the past, North Face has explored other Extreme Shopping concepts by creating experiences that challenged consumers such as pop-up stores with disappearing flooring and VR dog sled simulations that turned into a real-life sledding race. This kind of marketing fits into a theme that pushes consumers to prove themselves worthy of purchasing a brand's products.