Google is quickly creating and releasing a wide array of hardware devices, so the 'Made by Google' pop-up shop is intended to be a place for consumers to interact with them in real life.
The pop-up shop is rumored to be a brick-and-mortar location that will stock the newly released Pixel and Pixel Plus smartphones as well as the Daydream View VR headset and Google Home. The brand, however, has not yet confirmed what is going to be displayed and sold at the pop-up retail shop.
Set to open on October 20th, the pop-up shop will be situated at 96 Spring street in downtown Manhattan in New York City. Details on how long the pop-up shop will remain open have not yet been announced.