Jaguar Land Rover recently teamed up with digital retail company Rockar for the creation of a unique dealership shop in Westfield Stratford City, a shopping center located in Stratford, London.
Unlike many dealerships of the past that have put pressure on car shoppers to make on-the-spot decisions, this one is designed to leave consumers feeling comfortable and confident when making informed purchasing decisions. In-store, consumers are able to seek the advice of 'Angels,' or staff members (who have zero sales targets), and book a 'Youdrive' test drive service.
Most of all, consumers are meant to be able to take control of their decisions through a new online purchasing system. In this way, Jaguar Land Rover creates a "no-pressure approach" that actually aims to have the majority of consumers leave the store and make purchases online in their own time.
What Makes This Trend Stand Out
- Experiential Dealership Shops
- Disruptive innovation opportunity: Creating dealership shops that prioritize customer comfort and confidence in making informed purchasing decisions.
- No-pressure Approach
- Disruptive innovation opportunity: Developing online purchasing systems that allow customers to take control of their decisions and make purchases at their convenience.
- Sales Target-free Staff
- Disruptive innovation opportunity: Employing staff members with zero sales targets to provide unbiased advice and guidance to customers.
Sectors Adopting This
- Automotive
- Disruptive innovation opportunity: Transforming the traditional car dealership experience to tailor to the changing needs and expectations of customers.
- Retail
- Disruptive innovation opportunity: Integrating innovative digital technologies into retail environments to enhance customer experiences and drive online sales.
- E-commerce
- Disruptive innovation opportunity: Streamlining online purchasing processes to create a seamless and convenient shopping experience for consumers.
