Plaid isn't just for schoolgirls and Scotsman anymore. The classic pattern is a fashion staple that will never go out of style, constantly reappearing in the latest fashion editorials, clothing designs and accessories.
The versatile pattern is timeless and dynamic in its ability to be either quietly simple or loud and out of the box. A staple for top companies like Burberry, the checked pattern is unforgettable and full of class.
From dapper menswear to eclectic graphic tees, tartan prints are transforming street wear clothing and accessories. While some companies are even using the print in their packaging designs, others are using its graphic elements and simplicity as an inspiration for art and industrial design pieces. Moreover, the pattern has been spotted on building facades aiming to beautify and get them noticed.
Whether classically dapper or streetwear chic, plaid is a classic that will never go out of style.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
