You may be done with your back-to-school shopping, but that doesn't mean that there isn't room for the Tartan Blanket Backpack. Your regular backpack isn't nearly as cool as this one, right?
I know mine isn't! This bag is from J.W. Anderson and is oversized, perfect for holding your books, lunch, laptop, etc. The Tartan Blanket Backpack is sure to make you the coolest kid in school. Who else has the guts to use a blanket as a backpack?
What's Driving This Trend
- Oversized Backpacks
- Opportunity for brands to offer backpacks with unique sizes to stand out in the market.
- Tartan Plaid
- Brands can explore different designs and patterns for backpacks to attract more customers.
- Functional Fashion
- Opportunity to combine fashion with functionality to cater to a wider audience.
Who This Affects Most
- Fashion
- Fashion brands can explore the use of tartan plaid and oversized backpacks to cater to a younger audience.
- Retail
- Retail stores can offer a range of oversized backpacks with functional features to stand out in the market.
- Education
- Schools can offer oversized backpacks with customized designs to further develop school spirit among students.
