The Miu Miu Fall 2010 ad campaign features models Siri Tollerod, Ginta Lapina, Daphne Groeneveld and Lindsey Wixson. While in real life these models don't actually look all that similar, thanks to the power of makeup, they look every bit like sisters in this chic fashion story.
Mert Alas and Marcus Piggott were the photographers behind the Miu Miu Fall 2010 ad campaign, which shows off the collection's cute plaid skirts, chic frocks and luxury handbags.
What Makes This Trend Stand Out
- Makeup Transformation
- The use of makeup to create similar looks is a trend that can be applied to various industries, including film, photography, and cosmetics.
- Sisterhood Imagery
- Portraying individuals as related even if they are not can be a disruptive trend, applicable to advertising, entertainment, and community building.
- Youthful Nostalgia
- Using elements of youth culture from the past can be a trend that rejuvenates products and services in industries such as fashion, music, and art.
Sectors Adopting This
- Fashion
- Fashion advertising and apparel brands could incorporate makeup transformation and nostalgic sisterhood imagery in their campaigns, as seen in the Miu Miu Fall 2010 ad campaign.
- Photography
- Photography and film industries can use makeup transformation to create different characters or tell stories, and explore sisterhood imagery and youthful nostalgia for their works.
- Cosmetics
- Cosmetic brands may use makeup transformation as a new product offering, showcasing the transformative nature of makeup to their customers.
