The Raf by Raf Simons F/W 2010 collection is littered with trendy takes on classic jackets, including a side buttoned Paddington coat and three versions of the classic leather biker's jacket.
There are also a few sweaters, collared shirts and colourful pairs of pants in the Raf by Raf Simons Fall/Winter 2010 collection. The outwear, however, are the real stars and should make for some extremely stylish men this coming winter.
Implications - Consumers are no longer looking to blend in with their styles. Products that feature a bolder aesthetic are appealing to those who want to make a statement. Companies trying to increase their appeal could focus on this.