Creative and Classic Outwear for Raf by Raf Simons F/W 2010
Marissa Liu — February 26, 2010 — Fashion
References: rafbyrafsimons & highsnobiety
The Raf by Raf Simons F/W 2010 collection is littered with trendy takes on classic jackets, including a side buttoned Paddington coat and three versions of the classic leather biker's jacket.
There are also a few sweaters, collared shirts and colourful pairs of pants in the Raf by Raf Simons Fall/Winter 2010 collection. The outwear, however, are the real stars and should make for some extremely stylish men this coming winter.
Implications - Consumers are no longer looking to blend in with their styles. Products that feature a bolder aesthetic are appealing to those who want to make a statement. Companies trying to increase their appeal could focus on this.
There are also a few sweaters, collared shirts and colourful pairs of pants in the Raf by Raf Simons Fall/Winter 2010 collection. The outwear, however, are the real stars and should make for some extremely stylish men this coming winter.
Implications - Consumers are no longer looking to blend in with their styles. Products that feature a bolder aesthetic are appealing to those who want to make a statement. Companies trying to increase their appeal could focus on this.
Trend Themes
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Bold Aesthetic — Products that feature a bolder aesthetic are appealing to consumers who want to make a statement.
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Classic Jackets — Trendy takes on classic jackets, such as plaid biker jackets, are gaining popularity in the fashion industry.
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Stylish Men's Outwear — Men's outwear, such as the Plaid Biker Jackets, are becoming the stars of fashion collections and offering style opportunities for men.
Industry Implications
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Fashion — The fashion industry can capitalize on the trend of bold aesthetic and create innovative designs for men's outwear, including plaid biker jackets.
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Retail — Retailers can cater to the demand for classic jackets by introducing plaid biker jackets and other trendy variations to their collections.
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Design — Designers can explore disruptive innovation opportunities by creating unique takes on classic jackets, such as plaid biker jackets with modern twists.
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