Amish clothing may be likened to settler style or pioneer apparel, but the Frankie Morello Pre-FW11 lookbook frames these old-fashioned outfits in a modern light.
Just because it's socially appropriate to show your neck and ankles in contemporary Western society, it doesn't mean that a dress that hides it all is any less attractive. Full-length frocks, frilly fronts and bolts and bolts of plaid fabric give pioneer chic that positive ring it's been missing all of these years.
The exploration of rural style does not stop with the addition of cowboy hats into the mix, but fur overcoats, short skirts, see-through blouses and glistening gowns give the Frankie Morello Pre-FW11 an undeniably 21st century flair as the mousy-haired models flaunt these ensembles in front of handcrafted wooden coffers.
What Makes This Trend Stand Out
- Modernizing Pioneer Chic
- Opportunity for fashion brands to update old-fashioned outfits with contemporary elements, such as shorter skirts and see-through blouses.
- Reviving Rural Style
- Potential for designers to explore and reinterpret rural fashion, incorporating elements like plaid fabric and cowboy hats into modern designs.
- Contemporary Country Fashion
- A trend of blending country and urban styles, showcasing full-length frocks and fur overcoats alongside glistening gowns and handcrafted accessories.
Sectors Adopting This
- Fashion
- Fashion brands can tap into the demand for modernized pioneer and rural styles, creating new collections that blend old-fashioned aesthetics with contemporary elements.
- Retail
- Retailers can cater to the growing interest in contemporary country fashion by stocking clothing and accessories that feature a mix of rural and urban influences.
- Fashion Photography
- Photographers specializing in fashion can capitalize on the trend of modernizing pioneer chic by creating visually stunning lookbooks and campaigns that showcase the fusion of old-fashioned and contemporary styles.
