Far above Cayuga’s waters, Cornell University has become the first Ivy to create an official tartan print and register it with the Scottish Tartans Authority.
True to the school colors, the new red and cream plaid was unveiled during the annual Cornell Design League fashion show in a student designed menswear line. The idea was mainly fueled by the President of Pendleton Woollen Mills (and Cornell alum) Mort Bishop III. The company has been making plaid and Native American-style blankets for over a hundred years, so the project was a perfect match for all parties.
I admit the plaid concept is just oozing with preppy Ivy stereotypes (I’m allowed to criticize as an alum!) However, this is further evidence that upscale "branding" of universities is an important phenomenon for schools that are hoping to attract top students from all over the globe.
Ivy League Tartans
More Stats +/-
16 Plaid Fashions for Winter
Tartan and Checker Fashion
Bizarre Fall Footwear for Men
Mad for Plaid
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.