Pixelated Rainbow Kicks

Clean the Sky - Positive Eco Trends & Breakthroughs

The Nike Air Superfly Woven Make Walking Vibrant

— April 6, 2010 — Fashion
Want to inject some colour onto these dreary streets? Well, the new Nike Air Superfly Woven sneakers will help you do just that. Featuring a multihued, basket-woven upper these bold kicks are sure to attract a lot of attention.

The Nike Air Superfly Woven is a low top sneaker and also a hybrid between Nike's Superfly and the Air Woven. The pixelated, multicoloured print looks almost like the beginnings of a plaid print when viewed from further away. So far Nike only plans to release the shoes in Japan.

Trend Themes

  1. Multihued Basket-woven — Disruptive innovation opportunities include creating customizable, personalized sneakers with unique basket-woven designs.
  2. Pixelated Sneaker Prints — Opportunities for disruptive innovation include developing technology that allows for easily customizable, pixelated prints on sneakers.
  3. Hybrid Sneaker Styles — Disruptive innovation opportunities include creating more hybrid sneaker styles that combine different design elements.

Industry Implications

  1. Footwear — There is an opportunity for disruptive innovation in the footwear industry by introducing unique, multihued basket-woven designs.
  2. Fashion — Disruptive innovation opportunities include incorporating pixelated prints into fashion design, offering a new and customizable approach to clothing.
  3. Technology — Opportunities for disruptive innovation include developing new technologies that enable the creation of unique and customizable hybrid sneaker styles.
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