Pixelated Rainbow Kicks

The Nike Air Superfly Woven Make Walking Vibrant

Want to inject some colour onto these dreary streets? Well, the new Nike Air Superfly Woven sneakers will help you do just that. Featuring a multihued, basket-woven upper these bold kicks are sure to attract a lot of attention.

The Nike Air Superfly Woven is a low top sneaker and also a hybrid between Nike's Superfly and the Air Woven. The pixelated, multicoloured print looks almost like the beginnings of a plaid print when viewed from further away. So far Nike only plans to release the shoes in Japan.

Multihued Basket-woven
Disruptive innovation opportunities include creating customizable, personalized sneakers with unique basket-woven designs.
Pixelated Sneaker Prints
Opportunities for disruptive innovation include developing technology that allows for easily customizable, pixelated prints on sneakers.
Hybrid Sneaker Styles
Disruptive innovation opportunities include creating more hybrid sneaker styles that combine different design elements.

Sectors Adopting This

Footwear
There is an opportunity for disruptive innovation in the footwear industry by introducing unique, multihued basket-woven designs.
Fashion
Disruptive innovation opportunities include incorporating pixelated prints into fashion design, offering a new and customizable approach to clothing.
Technology
Opportunities for disruptive innovation include developing new technologies that enable the creation of unique and customizable hybrid sneaker styles.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 74%
Activity 82%
Freshness 8%