Looking at the agi&sam SS12 catalog, it is easy to see the Mexican influence, not only in the photography, but the fashion designs as well. That's because these designs have been inspired by a special (and quite curious) Mexican shot made up of tequila, tabasco sauce and tomato juice. It is easy to pinpoint this influence in the vibrant red and orange palettes used and the funky patterns also allude to a rather drunken after effect as well.
Designed by Agape Mdumulla and Sam Cotton, the agi&sam SS12 collection is heavily print-based. Absolutely intoxicating, the agi&sam SS12 line is filled with funky plaids, faux wicker patterns and tapestry-like prints. In addition to the Mexican drink inspiration, this collection is also influenced by other Central American references such as the Day of the Dead.
What's Driving This Trend
- Mexican-inspired Fashion
- Disruptive Innovation Opportunity: Create a line of fashion that merges traditional Mexican elements with modern styles, appealing to a niche market of individuals who appreciate cultural fusion.
- Print-based Collections
- Disruptive Innovation Opportunity: Develop a line of fashion that focuses on bold and vibrant prints, catering to consumers who seek unique and eye-catching designs.
- Central American References in Fashion
- Disruptive Innovation Opportunity: Integrate elements from Central American cultures, such as the Day of the Dead, into fashion designs, targeting consumers who are interested in alternative and non-traditional themes.
Who This Affects Most
- Fashion Design
- Disruptive Innovation Opportunity: Incorporate unconventional and cultural references into fashion designs, appealing to a diverse customer base.
- Printing and Textiles
- Disruptive Innovation Opportunity: Explore innovative printing techniques and materials to create distinct patterns and textures for fashion collections.
- Cultural Merchandising
- Disruptive Innovation Opportunity: Capitalize on the demand for culturally-inspired products by creating fashion items that celebrate and showcase various cultural influences.
