The new Calee FW11 collection for men was recently showcased in an edgy spread in RUDO Magazine. The Japanese brand stays true to its roots with this new collection, drawing inspiration from biker and road-racing North American culture. The collection offers plenty of versatile pieces for the urban bad boy. Featuring plenty of button-ups, denim, jackets and accessories, the Calee FW11 Collection presents a solid lineup of cold-weather attire.
Intricate patterns and prints of checkers and plaid adorn button-ups and bandanas. This collection forms a unique insight into the classic American culture of bikers.
Implications - Businesses that create products to specifically complement a lifestyle or pop culture movement will benefit by appealing a to a very large audience. Consumers will invest in products that reflect their individual preferences and interests.