Eerily Edgy Editorials

The Qvest 'Man The Behind the Mask' Series is Both Spooky & Avant-Garde

The 'Man Behind the Mask' editorial featured in the latest issue of QVEST magazine boasts some rather startling and captivating images of Ryan Michael Kelly. Shot by photographer Sasha Lysenko and styled by Jessica Bobince, the 'Man Behind the Mask' spread exudes a very villainesque quality that depicts what a superhero-turned-bad might look like.

The majority of the photographs showcase the model wearing some type of boldly patterned mask or face scarf. The clothes he is wearing are also wildly printed with vivid checkers, stars, plaid, stripes and gingham. In the two images in which Kelly's face is not covered, his hair has been styled in a way that makes it look as if he was just electrified, providing additional edge to this already sinister 'Man Behind the Mask' photo series.

Bold Masks in Fashion Editorials
Opportunity for fashion brands to incorporate bold face masks as a trend
Villainesque Aesthetic in Photography
Opportunity for photographers to explore and push the boundaries of sinister and avant-garde themes
Electric Hair Styling in Fashion Photography
Opportunity for hair stylists to create unique and electrifying hairstyles in editorial shoots

Sectors Adopting This

Fashion and Apparel
Fashion designers and brands can experiment with bold and edgy looks in their collections
Photography
Photographers can push the boundaries of traditional and conventional themes in their work
Hair and Beauty
Hair stylists and beauty brands can create new looks and products to complement edgy fashion photography
SCORE
2.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 15%
Freshness 8%