The list of July 2018 fashion for men boasts a robust collection this month, especially as luxury brands debuted their upcoming ready-to-wear capsules on the runway during Fashion Week in London and Paris. When it comes to the catwalk season presentations, the luxe apparel is largely utilitarian, elegant and somewhat boundary-testing. Junya Watanabe's offers a utility-forward approach to styling during the debut of the Spring/Summer 2019 line-up, while UNDERCOVER builds more on aesthetic with eight cinematography-inspired style tribes.
When it comes to the more affordable and everyday ensembles, the fashion for men extends into some pretty convenient subscription services, as well as some largely absurd designs like the crotch-accenting casual pants from GU's collaboration with Kim Jones.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
