Contemporary Japanese Heritage Fashion

The Sasquatchfabrix. FW 2018 Capsule is Strongly Expressive

For the presentation of its Fall/Winter 2018 collection, 'Sasquatchfabrix.' stays true to its style with another capsule that boasts distinctive heritage fashion. The ensembles of the collection are strongly reminiscent of traditional Eastern silhouettes. The chic outerwear pieces have a refined aesthetic as Sasquatchfabrix. brings the exquisite and fluid shape of the kimono to contemporary streetwear.

The Fall/Winter 2018 collection of heritage fashion is dubbed 'Kamisabiru' and the label successfully looked back at classic fits and reimagined them through the lens of modern apparel. As a result, the upcoming season's offerings are abundant in silhouettes that test the boundaries between baggy and tailored, as well as strongly juxtapose noir-inspired garments with strong patterns. In doing so, Sasquatchfabrix. created an agreeable aesthetic of heritage fashion and contemporary wear.

Heritage Fashion Reimagined
There is an opportunity for fashion brands to create new collections that take traditional heritage fashion and modernize it for contemporary streetwear.
East Meets West Silhouettes
Brands can explore the fusion of traditional eastern silhouettes with western styles and create unique fashion offerings.
Juxtaposing Prints and Colors
There is potential for fashion brands to mix and match bold prints and colors to create unexpected and dynamic designs.

Who This Affects Most

Fashion
The fashion industry can leverage these trends to create unique and exciting collections that cater to the growing demand for heritage fashion with a modern twist.
Textile and Fabric Production
The textile and fabric industries can take inspiration from traditional eastern fabrics and create new materials that combine vintage and modern elements.
Streetwear
Streetwear brands can experiment with traditional eastern silhouettes and prints to create clothing that stands out in a crowded market.
SCORE
4.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 45%
Freshness 8%

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