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Durable Multi-Purpose Shorts

The 'SPUDS DIA Short' is a Functional and Stylish Piece of Apparel

— June 11, 2018 — Fashion
There's so much to do during the summer, from outdoor activities to nights on the town, and the SPUDS DIA Short is a single piece of performance apparel that aims to cover everything. The multi-purpose shorts have durable features that make them great for working out, but they're comfortable and stylish enough to be worn when going out too.

Mens' shorts tend to be specialized. There are loose basketball shorts and gym shorts for exercising, and then there are relatively restricting belt-loop shorts that are meant to be more stylish. The SPUDS DIA (which is short for Do-It-All) combines the best features of both. They're made with Power Weave Fabric, a proprietary material that offers 360-degree stretch. The shorts also have durable water-repellant coating, anti-bacterial integrations, sweat-wicking properties, and a zipper-sealed media pocket to make working out comfortable and convenient. But despite all those functional properties, the shorts have a slim, tailored look that avoids the baggy -- frankly shlubby -- look that befalls many other shorts. In all, men will be comfortable throwing on their SPUDS DIA Shorts in the morning and seeing where the day and night takes them.

SPUDS, which is based out of California, started with a Kickstarter campaign in 2017, and the company's brought its learnings from that crowdsourced environment into the DIA. The new shorts are now available in three colors at SPUDS' website.
Trend Themes
1. Versatile Performance Apparel - The SPUDS DIA Short represents the trend of creating multi-purpose clothing that combines functionality, comfort, and style.
2. Proprietary Materials and Technologies - The use of Power Weave Fabric, durable water-repellant coating, and anti-bacterial integrations in the SPUDS DIA Short highlights the trend of incorporating innovative materials and technologies into clothing design.
3. Elevated Athleisure - The slim, tailored look of the SPUDS DIA Short demonstrates the trend of combining athletic features with fashionable aesthetics in the athleisure market.
Industry Implications
1. Apparel and Fashion - The SPUDS DIA Short is an example of disruptive innovation within the apparel industry, offering a versatile and stylish alternative to specialized shorts.
2. Sportswear - The use of advanced materials with performance-enhancing properties in the SPUDS DIA Short showcases the potential for disruptive innovation in the sportswear industry.
3. E-commerce - The success of SPUDS' Kickstarter campaign and the availability of the DIA Short on their website highlight the disruption and growth potential of e-commerce in the fashion industry.
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