With carefully curated shirt experiments, COMME des GARÇONS made its second impression at Paris Fashion Week with its Spring/Summer 2019 collection. The Japanese label chose to undertake a strongly eerie aesthetic. With an emphasis on shirt experimentation, COMME des GARÇONS chose to explore the role of the garment within the narrative of its own aesthetic, as well as in the agency in the medium of presentation.
As a result, the core of the COMME des GARÇONS Spring/Summer 2019 collection is the perception of the shirt as a fashionable object. From heavily mispatterned tops and doll-collared tees to dress-like button-up shirts with a central graphic, perhaps one of the most striking experiments can be seen on the models who wore unconventional shirt masks on their heads as they presented in front of the audience.
Photo Credits: Yannis Vlamos/Indigital.tv
Why This Trend Is Growing
- Shirt Experimentation
- There is a disruptive innovation opportunity for clothing companies to experiment with unconventional designs and features on shirts to attract new customers.
- Fashion as Art
- By focusing on the artistic nature of clothing, there is an opportunity for fashion companies to think beyond the traditional boundaries of clothing design and create true wearable art.
- Eerie Aesthetic
- Fashion brands can explore the use of an eerie aesthetic to create unique and memorable fashion shows that capture the attention of the audience.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can embrace shirt experimentation to generate interest and create new trends.
- Art and Design Industry
- The art and design industry can explore the concept of fashion as art to create unique and unconventional wearable art pieces.
- Event Planning Industry
- The event planning industry can leverage the use of an eerie aesthetic to create unforgettable fashion show experiences.
