Reimagined Studded Trench Coats

COMME des GARÇONS Reimagines a Vintage Burberry Trench

Japanese fashion brand COMME des GARÇONS has customized its own variation of a vintage Burberry trench coat and it is defined by rugged yet premium touches. The new coat is detailed with studded accents at the shoulders, the storm flap, and the arms. The originally British coat also features the logo stitched on the inside.

This approach pushes towards a more punk-centric aesthetic as the modified outerwear blends the notions of the COMME des GARÇONS brand as well. The tartan plaid liner is notable as a great complement to the signature pattern and it continues the slightly anarchist attitude of the brand, as CDG founder Rei Kawakubo slashes holes in the knitted garments in his seasonal lineup.

Image Credit: COMME des GARÇONS

Punk-infused Fashion
The blend of traditional fashion elements with punk-inspired details offers a unique twist that resonates with counterculture and modern aesthetics.
Luxury Streetwear Fusion
The combination of luxury branding and streetwear elements creates a high-end style that attracts fashion-forward consumers seeking exclusivity and trendiness.
Custom Vintage Revival
By reinterpreting classic fashion items with modern and edgy accents, there is a renewed appeal for consumers interested in nostalgic yet innovative apparel.

Industries Being Reshaped

Luxury Fashion
Incorporating punk-inspired elements into traditional luxury fashion offers brands a way to differentiate their collections and attract a younger, edgier customer base.
Streetwear
The integration of high-fashion details into streetwear garments is reshaping consumer perceptions of casual wear, pushing the boundaries between everyday and high-end clothing.
Textile Customization
Advancements in garment customization techniques allow for new expressions of style, merging traditional craftsmanship with modern design preferences.
SCORE
6.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 85%
Freshness 38%