Multifunctional Luxurious Fashion

Lanvin's SS 2019 Fashion Ensembles are Refined & Versatile

In an attempt to bridge the gap between formal attire and streetwear, luxury brand Lanvin released a line of fashion ensembles that have an occasion-ambiguous approach. The Spring/Summer 2019 collection of men's clothing uses minimalism and forward-thinking design to establish a balanced relationship between the casual and the refined. Designer Lucas Ossendrijver stresses that for him, "it's about finding a new kind of elegance, a new kind of sophistication, and a new kind of language."

During the Spring/Summer 2019 runway presentation, Lanvin's range of stylish and comfortable fashion ensembles truly exhibited the degree of versatility that can be achieved with careful planning and consideration. The label focused on the notion of "opposites" and attempted to integrate two otherwise conflicting elements within the narrative of a singular piece.

Photo Credits: Yannis Vlamos /Indigital.tv

Versatile Fashion Ensembles
Opportunity for brands to create fashion pieces that can be worn in both formal and casual settings.
Minimalist Design Approach
Possibility for designers to embrace simplicity and forward-thinking design to create balanced fashion collections.
New Elegance and Sophistication
Innovation opportunity to redefine and reimagine what elegance and sophistication mean in the fashion industry.

Who This Affects Most

Luxury Fashion
Chance for luxury brands to explore and push the boundaries of versatile and refined fashion ensembles.
Streetwear
Opportunity for streetwear brands to incorporate elements of elegance and sophistication into their designs.
Men's Clothing
Potential for men's fashion brands to develop collections that blur the lines between casual and formal attire.
SCORE
4.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 53%
Freshness 8%

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