Color-Accented Noir Fashion

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Yohji Yamamoto's Spring/Summer 2019 Silhouettes are Oversized & Bold

— June 22, 2018 — Fashion
For his Spring/Summer 2019 presentation, Yohji Yamamoto evolves his modern noir fashion to incorporate a wider range of style motifs, including some prints, patterns and vibrant colors. The loud accents truly make an attention-grabbing embellishment on the deconstructed and slouchy silhouettes. From lengthy t-shirts and balloon pants to dual-colored double-breasted vests and chromatic lightweight trench coats, Yohji Yamamoto's noir fashion produces a memorable impact on the audience.

Described as "the godfather of modern-day dark clothing," the designer's latest Spring/Summer 2019 collection truly makes strides within the fashion industry. The overall aesthetic of the garments contains a certain poetic quality that is expressed not only through strategic styling but also through the runway models' attitude on the catwalk.

Photo Credits: Monica Feudi/ Indigital.tv

Trend Themes

  1. Evolution of Noir Fashion — The incorporation of prints, patterns, and vibrant colors in Yohji Yamamoto's Spring/Summer 2019 collection presents opportunities for disruptive innovation in the fashion industry.
  2. Attention-grabbing Embellishments — The use of loud accents on deconstructed and slouchy silhouettes opens up possibilities for disruptive innovation in garment design and construction.
  3. Poetic Quality in Aesthetic — The expression of a poetic quality through styling and attitude on the runway suggests space for disruptive innovation in fashion storytelling and brand experience.

Industry Implications

  1. Fashion — The evolution of noir fashion and the use of striking embellishments in Yohji Yamamoto's collection offer disruptive innovation opportunities for fashion designers and brands.
  2. Garment Design and Construction — The incorporation of attention-grabbing embellishments in deconstructed silhouettes presents disruptive innovation opportunities for garment designers and manufacturers.
  3. Fashion Storytelling and Brand Experience — The poetic quality expressed in Yohji Yamamoto's Spring/Summer 2019 collection opens up disruptive innovation opportunities in fashion storytelling and brand experience for fashion marketers and retailers.
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