These August 2016 footwear trends range from casual comfort sandals to awkward sneaker ads that use familiar celebrity faces to ironically sell a product. For example, Reebok's latest collaboration with UK-based skatewear brand Palace is marketed with a hilarious ad, starring comedic actor Jonah Hill. Pretending to be a fan of both Reebok and Palace, Hill discusses his love for both companies awkwardly while being superimposed inside a retail shop setting. Opposing marketing tactics adapted by more traditional brands, this shoe campaign is fun and sarcastic, appealing to Palace's target demographic of young males.
When looking at the month's top shoe releases, these August 2016 footwear trends include patriotic, commemorative sneakers along with artisanal Italian shoes that are made modern and youthful with the infusion of hand-painted elements.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
