Gilded Rapper Sneakers

The Nike Air Yeezy 2 Shoes Are Decked Out in a Custom Gold Finish

The Nike Air Yeezy 'Golden Child' shoes are a customized take on the rapper sneakers in a collaboration between LASCO and John Geiger. A gilded design renders these casual sport sneakers an exclusive pair for shoe collectors to own.

The shoes feature a ultra hip gilded design that is tailor-made with detailed craftsmanship that took over 40-hours of work to complete. This is due to the varying separate pieces that come together to form the silhouette of the shoe as well as the five different types of leather used to construct the upper. The sneaker is composed of independent pieces that are separate and then stitched together using three types of threads. The variety in leather adds dimension to the gilded colorway with a combination sleek, matte, shiny and wafer textures.

Customized Rapper Sneakers
Opportunity for brands to collaborate with artists and designers to create exclusive, one-of-a-kind sneakers for collectors.
Gilded Sneaker Design
Potential for luxury brands to incorporate gilded elements in their shoe designs to cater to a high-end market.
Multi-textured Leather Construction
Opportunity for innovative shoe manufacturers to experiment with different types of leather to create unique texture combinations in sneakers.

Sectors Adopting This

Fashion
Fashion brands can explore customization options and luxury designs in sneaker collections.
Footwear
Footwear brands can incorporate gilded elements and multi-textured leather construction in their product lines.
Art and Design
Artists and designers can collaborate with sneaker brands to create customized, gilded designs using various textures in leather.
SCORE
3.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 40%
Activity 41%
Freshness 8%