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Road Trip-Inspired Sneakers

The 'Nike SB Seat Cover' Reimagines Summer Trips in Sneaker Form

— July 17, 2016 — Fashion
The Nike SB Seat Cover is skater model that was made with laidback summertime road trips in mind.

The sneaker series is offered in three different variations: the 'Dunk High Premium,' the 'Janoski Max Premium' and the 'Zoom Janoski Canvas Slip-On.' Each utilizes the same multi-colored fabric that gives the sneakers its name -- with the pattern inspired by vintage seat covers.

The pattern adorns the sneakers differently in each model, the colorful fabric only appearing on the sides on the Zoom Janoski Canvas Slip-On while taking up the majority of the Janoski Max Premium. The slip-on and Dunk High Premium models feature a charcoal suede as well. Each of the sneakers in the Nike SB Seat Cover series is complemented with a pure white sole.
Trend Themes
1. Road Trip-inspired Sneakers - Opportunity for brands to create footwear collections inspired by nostalgic road trip aesthetic.
2. Multi-colored Fabric Designs - Potential for textile and fashion industries to explore unique patterns and prints using multi-colored fabrics.
3. Collaborations with Vintage Themes - Possibility for brands to collaborate with retro-inspired designers or use vintage elements to create innovative products.
Industry Implications
1. Footwear - Disruptive innovation opportunity for footwear brands to incorporate unexpected themes, colors, and patterns inspired by road trips.
2. Textile - Opportunity for textile manufacturers to develop and produce multi-colored fabrics with unique patterns and prints for various industries.
3. Fashion - Innovative fashion brands can tap into the nostalgia of road trips by incorporating vintage seat cover-inspired designs into their collections.
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