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Defiant Basketball Shoes

The New Air Jordan XIII Shoes Incorporate Flyweave Construction

— July 22, 2016 — Fashion
The brand new Air Jordan XIIIs are a wonderful line of basketball shoes that are designed to well and truly exemplify the spirit, athleticism and style of the one and only Michael Jordan.

What's great about these new Air Jordan offerings is that they manage to bring together age-old design and performance cues associated with the Jordan brand but also take the collection forward by pushing the boundaries in terms of both design and structural factors. Nothing exemplifies this thoughtfully executed balance better than the inclusion of Flyweave technology along with a leather upper that seamlessly embraces famous Jordan cues such as the original wing-inspired logo.

These new Air Jordan XIIIs are truly collectors' sneakers and will appeal to lifelong Jordan brand aficionados.



Trend Themes
1. Flyweave Technology - The integration of Flyweave technology in the new Air Jordan XIII shoes presents an opportunity for disruptive innovation in the athletic footwear industry.
2. Pushing Design Boundaries - The new Air Jordan XIIIs' innovative design and structural factors suggest opportunities for disruptive innovation in the luxury sneaker market.
3. Collectible Sneakers - The appeal of the new Air Jordan XIIIs as collectors' sneakers creates an opportunity for disruptive innovation in the sports memorabilia industry.
Industry Implications
1. Athletic Footwear - The incorporation of Flyweave technology in the new Air Jordan XIII shoes presents an opportunity for disruptive innovation in the athletic footwear industry.
2. Luxury Sneakers - The innovative design and structural factors of the new Air Jordan XIIIs suggest opportunities for disruptive innovation in the luxury sneaker market.
3. Sports Memorabilia - The appeal of the new Air Jordan XIIIs as collectors' sneakers creates an opportunity for disruptive innovation in the sports memorabilia industry.
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