Jordan Brand Debuts an Updated Version of the 'Cherry' Jordan 12
Kanesa David — January 9, 2023 — Fashion
References: stadiumgoods & hypebeast
Jordan Brand introduces the Air Jordan 12 silhouette in the new ‘Cherry’ colorway. Inspired by the previous ‘Cherry’ colorway from 13 years ago, the 2023 edition is an updated take on the iconic sneaker. The tongues, toe boxes, and collars of the sneaker feature silver accents and the scale-textured mudguards are painted red to match the rest of the colorway. Solid black Jumpman icons, internal liners, and heel banners contrast with the metallic silver eyelets placed adjacent to the tongues. To complete this sneaker offering, the number "23" is white on the lower heel area.
After initially debuting in 2009, the 'Cherry' Air Jordan 12 was celebrated by Bulls fans and lovers' of the bold color. While no official release date has been announced, consumers can expect official imagery and information to be shared in the near future.
Image Credit: Stadium Goods, hypebeast, stadiumgoods
After initially debuting in 2009, the 'Cherry' Air Jordan 12 was celebrated by Bulls fans and lovers' of the bold color. While no official release date has been announced, consumers can expect official imagery and information to be shared in the near future.
Image Credit: Stadium Goods, hypebeast, stadiumgoods
Trend Themes
1. Retro-inspired Fashion - There is a growing trend towards bringing back popular fashion styles from the past.
2. Athleisure Footwear - Sneaker brands are finding ways to make their products comfortable for everyday wear while still looking fashionable.
3. Limited-edition Collectibles - Exclusive releases create hype and drive demand amongst collectors and sneaker enthusiasts.
Industry Implications
1. Fashion and Apparel - Brands that create trendy fashion items are well positioned to capitalize on the retro-inspired fashion trend.
2. Sporting Goods - Sneaker manufacturers that focus on both performance and style are in a good position within the growing athleisure trend.
3. Collectibles and Memorabilia - Companies that offer unique and limited-edition products can tap into the demand from collectors and enthusiasts.
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