After giving its iconic Chuck Taylor All Star an update last month, now Converse is revamping another one of its most popular shoes with the release of the Auckland Modern. Designed as part of the brand's Modern collection, the stylish new sneakers help to give the brand a contemporary makeover.
The Auckland Modern is an updated version of the Converse's original Auckland Racer. Departing from the lace-up canvas design the brand is famous for, the Auckland Racer adapts the vintage athletic silhouette for modern-day preferences. While the brand's distinctive star logo is still visible, the minimalist branding and stylish mesh silhouette makes the shoes better-suited to contemporary styles.
The release of the Auckland Modern demonstrates the pressure that long-standing brands are facing when it comes to keeping iconic designs relevant to modern day consumers.