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VR-Enhanced Tasting

Brands launch product tasting tours with flavor-tracking VR experiences

Implications - Food and beverage brands are emerging with virtual reality-enhanced tastings incorporated into events in order to positively re-position the product in the mind of the consumer. Often emphasizing the cultivation "journey" that factors into a product's differentiation, such VR uses elevate the sampling experience by providing a multi-sensory element that also functions as product education.

SCORE 7.7

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 51 Related: 240,085 Total Clicks

Date Range: Jan 16 - Nov 17

Trending: This Year and Warm

Consumer Insight Topics: Tech Marketing Lifestyle Drinking Interactive Branding

Featured Examples

Ancient VR Cereal Launches - Kellogg’s Ancient Legends Held Tastings Enhanced with Virtual Reality

SCORE 7.4

Warm 3,164 Clicks Pub: Apr 13, 16

Ancient VR Cereal Launches

Kellogg’s Ancient Legends Held Tastings Enhanced with Virtual Reality

The new Kellogg’s Ancient Legends cereal recently launched in the UK with a creative virtual reality experience that allowed users to taste the new product while immersed in the world of Cleopatra.... [More]

Immersive Tequila Event Tastings - The Art of Patron Event Series Launched in London's Shoreditch

SCORE 6.8

Warm 10,507 Clicks Pub: Apr 15, 16

Immersive Tequila Event Tastings

The Art of Patron Event Series Launched in London's Shoreditch

The global Art of Patron event series recently kicked off in London with an immersive tasting event. Taking place in London’s hip Shoreditch neighborhood, the launch of the new Art of Patron... [More]

In-Store Immersion Pods - The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London

SCORE 6.3

Warm 12,513 Clicks Pub: Jan 29, 16

In-Store Immersion Pods

The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London

A Bompas & Parr ‘Taste Pod’ experience was recently debuted in the Thorntons store at Westfield Stratford in London. The immersive activation was a multi-sensory experience that... [More]

VR Dining Experiments - 'Project Nourished' Pairs 3D-Printed Food with Virtual Reality

SCORE 5.3

Warm 2,147 Clicks Pub: Jul 9, 16

VR Dining Experiments

'Project Nourished' Pairs 3D-Printed Food with Virtual Reality

‘Project Nourished’ is the name of a “gastronomical virtual reality experience” for all the senses. The experience is in development by a team of scientists, designers,... [More]

VR Champagne Tastings - Nicolas Feuillatte is Set to Host a VR Tasting Experience

SCORE 6.7

This Year and Warm 657 Clicks Pub: Jul 3, 17

VR Champagne Tastings

Nicolas Feuillatte is Set to Host a VR Tasting Experience

Champagne brand Nicolas Feuillatte will be hosting a VR tasting experience that promises to immerse fans in a champagne-inspired world, complete with everything from secret orchards to luxe ballrooms.... [More]

Multi-Sensory Cocktail Tastings - The Berkeley's 'Out of the Blue' Features Scent, Sound and Visuals

SCORE 6

This Year and Warm 400 Clicks Pub: Nov 22, 17

Multi-Sensory Cocktail Tastings

The Berkeley's 'Out of the Blue' Features Scent, Sound and Visuals

‘Out of the Blue’ is a new and immersive cocktail tasting experience from London hotel The Berkeley that promises to engage one’s sense of taste, sight, hearing and smell. The all-... [More]