VR-Enhanced Tasting

Brands launch product tasting tours with flavor-tracking VR experiences

Implications - Food and beverage brands are emerging with virtual reality-enhanced tastings incorporated into events in order to positively re-position the product in the mind of the consumer. Often emphasizing the cultivation "journey" that factors into a product's differentiation, such VR uses elevate the sampling experience by providing a multi-sensory element that also functions as product education.
SCORE 7.7
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240,085 Total Clicks
Jan 16 - Nov 17
This Year and Warm
Featured Examples
Ancient VR Cereal Launches - Kellogg’s Ancient Legends Held Tastings Enhanced with Virtual Reality
SCORE 7.4
Warm 3,164 Clicks Pub: Apr 13, 16
Ancient VR Cereal Launches
Kellogg’s Ancient Legends Held Tastings Enhanced with Virtual Reality
The new Kellogg’s Ancient Legends cereal recently launched in the UK with a creative virtual reality experience that allowed users to taste the new product while immersed in the world of Cleopatra.... [More]
Immersive Tequila Event Tastings - The Art of Patron Event Series Launched in London's Shoreditch
SCORE 6.8
Warm 10,507 Clicks Pub: Apr 15, 16
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
The global Art of Patron event series recently kicked off in London with an immersive tasting event. Taking place in London’s hip Shoreditch neighborhood, the launch of the new Art of Patron... [More]
In-Store Immersion Pods - The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
SCORE 6.3
Warm 12,513 Clicks Pub: Jan 29, 16
In-Store Immersion Pods
The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
A Bompas & Parr ‘Taste Pod’ experience was recently debuted in the Thorntons store at Westfield Stratford in London. The immersive activation was a multi-sensory experience that... [More]
VR Dining Experiments - 'Project Nourished' Pairs 3D-Printed Food with Virtual Reality
SCORE 5.3
Warm 2,147 Clicks Pub: Jul 9, 16
VR Dining Experiments
'Project Nourished' Pairs 3D-Printed Food with Virtual Reality
‘Project Nourished’ is the name of a “gastronomical virtual reality experience” for all the senses. The experience is in development by a team of scientists, designers,... [More]
VR Champagne Tastings - Nicolas Feuillatte is Set to Host a VR Tasting Experience
SCORE 6.7
This Year and Warm 657 Clicks Pub: Jul 3, 17
VR Champagne Tastings
Nicolas Feuillatte is Set to Host a VR Tasting Experience
Champagne brand Nicolas Feuillatte will be hosting a VR tasting experience that promises to immerse fans in a champagne-inspired world, complete with everything from secret orchards to luxe ballrooms.... [More]
Multi-Sensory Cocktail Tastings - The Berkeley's 'Out of the Blue' Features Scent, Sound and Visuals
SCORE 6
This Year and Warm 400 Clicks Pub: Nov 22, 17
Multi-Sensory Cocktail Tastings
The Berkeley's 'Out of the Blue' Features Scent, Sound and Visuals
‘Out of the Blue’ is a new and immersive cocktail tasting experience from London hotel The Berkeley that promises to engage one’s sense of taste, sight, hearing and smell. The all-... [More]
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