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VR-Enhanced Tasting

Brands launch product tasting tours with flavor-tracking VR experiences

Implications - Food and beverage brands are emerging with virtual reality-enhanced tastings incorporated into events in order to positively re-position the product in the mind of the consumer. Often emphasizing the cultivation "journey" that factors into a product's differentiation, such VR uses elevate the sampling experience by providing a multi-sensory element that also functions as product education.
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
233,396 Total Clicks
Jun 15 - Jul 16
Warm
TechMarketingLifestyleDrinkingInteractiveBranding
Featured Examples
Immersive Tequila Event Tastings - The Art of Patron Event Series Launched in London's Shoreditch
SCORE 7.2
Warm 8,975 Clicks Pub: Apr 15, 16
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
The global Art of Patron event series recently kicked off in London with an immersive tasting event. Taking place in London’s hip Shoreditch neighborhood, the launch of the new Art of Patron... [More]
In-Store Immersion Pods - The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
SCORE 6.7
Warm 9,750 Clicks Pub: Jan 29, 16
In-Store Immersion Pods
The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
A Bompas & Parr ‘Taste Pod’ experience was recently debuted in the Thorntons store at Westfield Stratford in London. The immersive activation was a multi-sensory experience that... [More]
VR Dining Experiments - 'Project Nourished' Pairs 3D-Printed Food with Virtual Reality
SCORE 5.8
Warm 2,025 Clicks Pub: Jul 9, 16
VR Dining Experiments
'Project Nourished' Pairs 3D-Printed Food with Virtual Reality
‘Project Nourished’ is the name of a “gastronomical virtual reality experience” for all the senses. The experience is in development by a team of scientists, designers,... [More]
Immersive Whiskey Simulators - Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
SCORE 5.7
Warm 2,894 Clicks Pub: Jun 6, 15
Immersive Whiskey Simulators
Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
When used for the purposes of marketing, many virtual reality simulators are designed to transport consumers to places where they can experience things that they normally couldn’t. This is the... [More]
Virtual Reality Flavor Journeys - The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
SCORE 5.2
Warm 3,317 Clicks Pub: Aug 18, 15
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
The virtual reality Boursin Sensorium experience is a playful journey through a well-stocked fridge. Created by developer Hammerhead VR, the over-the-top journey takes viewers on a flavor journey... [More]
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