Doodle Packaging

Brands turn to packaging designs reminiscent of kids artwork and drawings

Implications - Recognizing the need to target youthful consumers in a more approachable manner, brands are turning to packaging designs that are reminiscent of artwork that kids would actually produce. Featuring sketches and doodles of animals and insects, brands are using imagery that kids can identify with, reflecting a need to connect with consumers, particularly those of a younger age range, in a more authentic manner.
SCORE 4.9
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207,701 Total Clicks
Feb 15 - Apr 16
Warm
MarketingYouthBrandingLife-Stages
Featured Examples
Coloring Chocolate Bars - This Fun Chocolate Bar for Kids Inspires Creativity with Packaging
SCORE 7.1
Warm 5,016 Clicks Pub: Aug 18, 15
Coloring Chocolate Bars
This Fun Chocolate Bar for Kids Inspires Creativity with Packaging
As a manufacturer of upscale artisanal French chocolate, Le Chocolat des Francais is now introducing a range of chocolate bar for kids products in new partnership with department store Le Bon Marché.... [More]
Children's Color-In Boots - Etsy's TheWoodsSecretGarden Provides a Template for Customizable Boots
SCORE 5.4
Warm 963 Clicks Pub: Apr 13, 16
Children's Color-In Boots
Etsy's TheWoodsSecretGarden Provides a Template for Customizable Boots
Knowing that kids will draw on just about anything that they can get their hands on, artful Etsy user ‘TheWoodsSecretGarden’ created a set of customizable boots. TheWoodsSecretGarden... [More]
Doodled Kids Cookie Packaging - This Range of Snack Cookies for Children Boasts Crafty Pouch Designs
SCORE 4.9
Average 2,404 Clicks Pub: Aug 21, 15
Doodled Kids Cookie Packaging
This Range of Snack Cookies for Children Boasts Crafty Pouch Designs
This wholesome packaging design for a Mexican snack cookies brand aimed at children features whimsical sketch-style illustrations. The designs were created by agency Toropinto, who took inspiration... [More]
Hypnotic Fish Packaging - A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
SCORE 4.8
Average 5,256 Clicks Pub: Feb 27, 15
Hypnotic Fish Packaging
A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
It isn’t until you set your eyes on this particular example of fish packaging that you’ll realize an overwhelming trend in branding that isn’t being followed here. Can Design of... [More]
Entertaining Cereal Boxes - The Backs of Kix Cereal Boxes Contain Cutouts for Playtime
SCORE 3
Mild 4,652 Clicks Pub: Apr 22, 15
Entertaining Cereal Boxes
The Backs of Kix Cereal Boxes Contain Cutouts for Playtime
While there are many cereal boxes that contain a toy for kids to find, Kix Cereal takes a different approach with Storybox, turning the product box itself into the components for play. The “pop-... [More]
Customizable Paper Pouches - The 'Toogood' Pouch Design Encourages Owners to Doodle their Own
SCORE 1.8
Untested 121 Clicks Pub: Dec 28, 15
Customizable Paper Pouches
The 'Toogood' Pouch Design Encourages Owners to Doodle their Own
A preference for customization and recyclability is driving consumers towards products that are more attune to their lifestyle choices, so the ‘Toogood’ Pouch Design is capable of... [More]
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