Category
Tech
Metal Manufacturing
Trend cluster
Category
Doodle
Packaging
Brands turn to packaging designs reminiscent of kids artwork and drawings.
3.7
Trend score
Trend
What is the Doodle Packaging trend?
Doodle Packaging: Recognizing the need to target youthful consumers in a more approachable manner, brands are turning to packaging designs that are reminiscent of artwork that kids would actually produce. Featuring sketches and doodles of animals and insects, brands are using imagery that kids can identify with, reflecting a need to connect with consumers, particularly those of a younger age range, in a more authentic manner.
Trend themes
Themes within the Doodle Packaging trend
Three behaviours holding the trend together01
Kids' Artwork Packaging
Brands are incorporating packaging designs that mimic artwork that kids would actually produce to connect with younger consumers in a more authentic manner.
02
Customizable Packaging
Unique product packaging that can be customized by consumers or that encourages creativity, offers a disruptive innovation opportunity to enhance a product and target consumers more effectively.
03
Toy Packaging
Transforming packaging into toys is a powerful way to appeal to younger consumers and foster creativity and sustainability in children, revealing a trend towards making packaging part of the product experience.
Industry implications
What the Doodle Packaging trend means for industry
Where the trend changes the playbookFor
Consumer Packaged Goods
Packaging design is critical to product identification which makes it an important influence in consumer and purchasing behavior of consumer packaged goods.
For
Arts and Crafts
The use of paper and packaging as part of the craft, art, and design industry reveals an opportunity for companies to tap into packaging as part of the supply chain in creating products for this market.
For
Footwear
Markets with a focus on children's footwear will benefit from customization trends like color-in boots as a way to appeal to a younger audience, leading to new product innovations and design concepts.
Workshop question
As consumers seek further co-creation with brands, how can you offer hands-on personalization of your products and services?
Trend signals
Trend signals for Doodle Packaging
Trend score 3.7 out of 10, from popularity 41%, activity 62%, freshness 8%.
Popularity41%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Doodle Packaging trend
6 featured examples from Feb 27, 2015 to Apr 13, 2016CategoryLifestyle
Coloring Chocolate Bars
This Fun Chocolate Bar for Kids Inspires Creativity with Packaging
The food packaging industry can capitalize on the trend of customizable packaging by offering innovative solutions that allow consumers to personalize their food products.
CategoryFashion
Children's Color-In Boots
Etsy's TheWoodsSecretGarden Provides a Template for Customizable Boots
Children's footwear industry can benefit from offering customizable and personalized options to cater to kids' creativity and unique style.
CategoryLife-Stages
Doodled Kids Cookie Packaging
This Range of Snack Cookies for Children Boasts Crafty Pouch Designs
Companies that produce snack or confectionery brands for children can stand out in the market by designing packaging that is striking and child-friendly.
CategoryLife-Stages
Hypnotic Fish Packaging
A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
Canned food companies can use edgy branding and vibrant pastels to appeal to a younger demographic.
CategoryLife-Stages
Entertaining Cereal Boxes
The Backs of Kix Cereal Boxes Contain Cutouts for Playtime
Innovative packaging can enhance product differentiation and offer a unique value proposition for food brands.
CategoryArt & Design
Customizable Paper Pouches
The 'Toogood' Pouch Design Encourages Owners to Doodle their Own
Disruptive innovation opportunities for developing customizable and sustainable packaging solutions.
