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Glorified Retirement

As Boomers grow scared of exiting the workforce, seniority gets an overhaul

Implications - As the level of financial security amidst retirement age workers dwindles, aging employees are not simply staying in the workforce longer, but growing to fear retirement. Encouraging Boomers to embrace retired life, Gen X and Y are highlighting the joys associated with a life without work through photography and social media-based initiatives. The push towards emphasizing how to live past 60 in a positive, exciting and adventurous way is becoming far more pervasive than in previous generations.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 75 Examples:
694,561 Total Clicks
Date Range:
Oct 13 — Apr 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Gangster Grandparent Photography
Gangster Grandparent Photography
Dai Lyn Powers Photographs Senior Citizens in Rebel Teen Outfits
Photographer Dai Lyn Powers shows viewers that he has a sense of humor by photographing senior citizens dressed up as rebellious teens. These shots are priceless. The aged models in this series... MORE
Seductive Boomer Marketing
Seductive Boomer Marketing
This Barneys Ad Suggests that Attractiveness Improves With Age
When one thinks about boomer marketing, shirtless men, pool parties and seductive poses may not be the first thing that comes to mind. In the case of this Barneys Spring/Summer 2015 ad, the opposite... MORE
Selfie-Taking Seniors
Selfie-Taking Seniors
This 'Instagram-Pa' is Sharing his Vintage Photos Online
Instead of letting his photo albums collect dust, this Internet-savvy senior took to Instagram to share his vintage photos online. At age 85, Rex Redstone is the oldest known Instagrammer in the UK,... MORE
Passionate Elderly Photography
Passionate Elderly Photography
These Heartwarming Photos of Seniors Kissing Show Everlasting Love
This heartwarming series by Lauren Fleishman, befittingly titled ‘Love Ever After,’ shows innocent images of seniors kissing. The subjects in the photos are New York couples who have been... MORE
Fantastical Geriatric Photography
Fantastical Geriatric Photography
Grey Power by Yoni Lefevre Incorporates Ideas from Grandchildren
Grey Power by Yoni Lefevre, a photographer and student at the Design Academy Eindhoven, is a series revolving around grandparents and their grandchildren’s active imagination. It essentially... MORE
Dance-Loving Social Accounts
Dance-Loving Social Accounts
This Dancing Instagram Account Will Brighten Your Day
Adam Carpenter’s dancing Instagram will be your favorite new account to browse. Carpenter shares his love for dance via Instagram videos of him busting, a move in the most unlikely and... MORE
play_circle_filled Age-Defying Fashionistas
Age-Defying Fashionistas
Fearless & Deviant Fashionable Seniors Star in a New BBC Documentary
The fashion industry may idolize youth, but for 75-year-old model Jean Woods, age ain’t nothing but a number! Jean dresses how she please without feeling obligated to tone it down or “... MORE
Senior Travel Clubs
Senior Travel Clubs
'The Freebird Club' is Like Airbnb for the Elderly Population
‘The Freebird Club’ is the name of a peer-to-peer social travel and homestay club for seniors that operates in a way that’s similar to Airbnb. Ultimately, the club aims to... MORE
Elderly Style Guides
Elderly Style Guides
The Zoe Spawton What Ali Wore Series Depicts Senior Outfits
Australian photographer Zoe Spawton has taken note of an extremely stylish elderly man. Now based in Berlin, Spawton picked up on the clothing of an older Turkish local. He proceeded to track the... MORE
Senior Activity Vouchers
Senior Activity Vouchers
These Senior Discount Packages Encourage Enriching Experiences
Singapore’s Ministry of Health recently introduced a series of senior discount packages, which are designed to give aging citizens more opportunities to pursue travel, education and other... MORE
Senior Cycling Programs
Senior Cycling Programs
Experience Plus Bicycle Training Prepares Over 50s for Adventurous Rides
Baby boomer and senior cycling training is available in the most convenient manner. Fitness regimens are just an Internet search away, though attention should certainly be directed towards the... MORE

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