Category
Lifestyle
Assisted Choices
Trend cluster
Category
Condensed
Packaging
Heightening portability, packaging designs adapt into collapsible forms.
5.8
Trend score
Trend
What is the Condensed Packaging trend?
Condensed Packaging: Efficiency and portability have become key purchasing factors, particularly among those always on-the-go, prompting retailers to adapt their packaging designs into more condensed alternatives. Providing designs that can easily be flattened down, brands are aiming to not only make their products more convenient, but also to add a level of consumer engagement to the process.
Trend themes
Themes within the Condensed Packaging trend
Three behaviours holding the trend together01
Condensed Packaging
As the need for efficiency and portability becomes increasingly important, condensed packaging designs that can be easily flattened down allows for more consumer engagement.
02
Origami-inspired Designs
Designs inspired by origami, such as accordion-style cartons and folding containers, provide strength and adaptability while also being aesthetically pleasing.
03
Collapsible Containers
Collapsible containers and packaging designs that can be adjusted to suit various needs offer convenience to the on-the-go lifestyle.
Industry implications
What the Condensed Packaging trend means for industry
Where the trend changes the playbookFor
Packaging Industry
With the increasing importance of consumer engagement and portability, packaging companies can focus on creating innovative and eco-friendly designs that cater to the needs of consumers.
For
Food and Beverage Industry
From sushi packaging to champagne cartons, the food and beverage industry can benefit from collapsible and portable packaging designs that make it easy for consumers to enjoy their products on the go.
For
Travel and Fitness Industry
Collapsible travel containers and modular meal prep containers are ideal for the travel and fitness industry, allowing consumers to pack along meals and toiletries with ease while on the go.
Trend signals
Trend signals for Condensed Packaging
Trend score 5.8 out of 10, from popularity 80%, activity 85%, freshness 8%.
Popularity80%
Activity85%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Condensed Packaging trend
9 featured examples from Jan 14, 2014 to Aug 16, 2016CategoryFashion
Stylish Collapsible Bags
The Pop’n'Pack Folds Down into a Tiny Circular Package to Free Up Storage
Incorporating collapsible bags into the travel accessories market to make luggage and packing more convenient for consumers.
CategoryMarketing
Crumpled Clothing Cartons
EAS Socks Packaging Reference the Slumping Accessories Stored Inside
Opportunities for clothing brands to incorporate unique packaging designs that align with their brand identity and add value to their products.
CategoryEco
Accordion Eco Packaging
This Cardboard Box Design Can Ship Contents of Various Volumes
Opportunity to improve shipping efficiency by using accordion packaging that can adjust to different volumes.
CategoryArt & Design
Collapsible Travel Containers
The 'Eazypac' Flexible Containers Fold Flat to Make Packing a Breeze
Innovative collapsible containers can revolutionize the way food and drinks are stored and transported.
CategoryLifestyle
Accordion Toothpaste Branding
Colgate Redesign Packaging Makes Squeezing Out the Last Bit Easy
The accordion toothpaste branding trend highlights the potential for innovation within the packaging industry by exploring new material and structural designs.
CategoryLifestyle
Accordion Bottle Boxes
Quartz Champagne Packaging Complements the Elaborate Flavors Within
Disruptive innovation opportunity: Introduce innovative packaging solutions in the beverage industry that elevate the perception and experience of the product.
CategoryLifestyle
Collapsible Sushi Packaging
Artist Jordan Hau Creates Holders Inspired by Japanese Lanterns
There is an opportunity for food and beverage companies to invest in sustainable and innovative packaging solutions, such as collapsible sushi packaging, that cater to on-the-go c…
CategoryEco
Collapsible Perfume Cartons
This Perfume Packaging Design Flattens When Fragrance is Sprayed
The fragrance industry should consider implementing more eco-friendly and minimalist packaging designs that prioritize functionality and sustainability.
CategoryLifestyle
Modular Meal Containers
The Bebox is a Set of Collapsable Containers Made for Active Meal Preppers
The food storage container industry is being disrupted by innovative products like the Bebox that provide an easy and practical solution to meal prep.
