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Merchandised Lodging

Luxury brands team up with hotels to combine comfort with product engagement

Implications - Moving away from the traditional in-store experiences, brands are turning to unlikely partnerships to heighten consumer interaction with more excitement. Designers and luxury retailers are utilizing hotel chains to feature their products in a more subtle manner, allowing individuals to analyze, engage and interact with retail goods in a more relaxed and comforting setting.
Trend Themes
1. Merchandising in Luxury Lodging - Working with hotels to feature products in more relaxed and comforting settings.
2. Collaborative In-store Experience - Brands turning to unlikely partnerships to heighten consumer interaction with more excitement.
3. Luxury Hotel Amenities - Providing guests with high-end noise-canceling headphones, tailor-made vehicles, and couture-branded spas.
Industry Implications
1. Hospitality - The hotel industry continues to redefine the customer experience through novel retail collaborations and exclusive amenities.
2. Luxury Goods - Collaborating with hotels to merge brand aesthetics and engage customers in unexpected ways.
3. Consumer Electronics - Headphones are a popular hotel amenity, now featuring high-end noise cancelling options, and even pop-up shops and in-room visual concierge services.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 65 Examples:
610,340 Total Clicks
Date Range:
Mar 13 — Oct 15
Trending:
Average

Featured Examples

Hotel-Jeweler Partnerships
Hotel-Jeweler Partnerships
The Mandarin Oriental New York Engaging Escape Creates an Event
Shopping for luxury big-ticket items has never been more romantic or relaxing as the Mandarin Oriental New York Engaging Escape package makes it. Doyle & Doyle, a New York-based jeweler, has... MORE
IKEA-Furnished Lodgings
IKEA-Furnished Lodgings
The Moxy Hotels Has a High-End Appearance on a Low-End Budget
More often than not a person walks through an IKEA showroom wishing they can walk out with the exact same setup; it is this sentiment that makes it completely unsurprising the Moxy Hotels have been... MORE
Hotel Pop-Up Shops
Hotel Pop-Up Shops
Shoe Retailer Everlane is Presenting Its Online Products in Hip American Hotels
Everlane, an online shoe retailer, came up with a creative way to give a physical presence to its brand and products on a cross-country hotel shopping tour. Called ‘Room Service,’ the... MORE
Complimentary Hotel Headphones
Complimentary Hotel Headphones
This Hotel Provides Guests with Beats by Dr. Dre Headphones
The Peninsula hotel will provide guests with Beats by Dr. Dre headphones in a partnership between the hotel and the headphone brand. These Dr. Dre headphones will be distributed at The Peninsula... MORE
Couture Co-Branded Spas
Couture Co-Branded Spas
The Chanel Au Ritz Paris Adds Fashion to Facials
Taking its aesthetic off the runway and into the hotel industry, the Chanel Au Ritz Paris is a luxury spa by the French fashion house. The Ritz Paris hotel has been closed for renovations since... MORE
play_circle_filled Luxe Fashion-Branded Hotels
Luxe Fashion-Branded Hotels
The New Laura Ashley Manor is Filled with Laura Ashley Products
The iconic fashion and home furnishing retailer Laura Ashley recently transformed the Edgwarebury Hotel into the Laura Ashley Manor. This is the first time that Laura Ashley has opened a hotel in... MORE
Exclusive Hotel-Edition Vehicles
Exclusive Hotel-Edition Vehicles
Smart Car and Mercedes-Benz Made a Car Just for the Ushuaïa
The Ushuaïa Ibiza Beach Hotel is featuring a Smart Car and Mercedes-Benz partnership, with compact Smart Cars cars exclusively designed for this Spanish hotel. Hotel patrons are able to rent the... MORE

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