Category
Autos
Racing Homage
Trend cluster
Category
Augmented
Driving
Car displays are upgraded to satisfy tech-obsessed drivers.
4.9
Trend score
Trend
What is the Augmented Driving trend?
Augmented Driving: As vehicle design becomes more complex, consumers are craving the next level of integration, which is coming in the form of sophisticated navigation displays. Utilizing projection and detection technology, the solutions satisfy consumer demand for convenience-infused driving experiences.
Trend themes
Themes within the Augmented Driving trend
Three behaviours holding the trend together01
Augmented Displays
The use of augmented reality in automobile displays, including projection and detection technology, satisfies consumer demand for convenience-infused driving experiences.
02
Virtual Cockpits
The popularity of sleek in-car infotainment displays has led to the development of virtual cockpit designs, allowing drivers to customize their control centers for car settings.
03
Autonomous Systems
Life-Enhancing Intelligent Vehicle Solutions (LIVS) provide personalized in-car entertainment, a mobile office, and camera assistance, making the autonomous features of future cars more approachable.
Industry implications
What the Augmented Driving trend means for industry
Where the trend changes the playbookFor
Automotive technology
Adapting virtual and augmented reality systems and autonomous technology to the automobile industry can create convenience-infused driving experiences and personalized, approachable autonomous cars.
For
Telecommunications
LTE connectivity and Voice over LTE (VoLTE) support can make in-car entertainment and communication systems available on the go with the use of virtual and augmented displays.
For
Consumer Electronics
The introduction of LIVS, 'HERE' mapping technology from Nokia, and traffic light information systems in the Audi Virtual Dashboard are just a few of the ways that consumer electronics have been integrated into the automobile industry.
Trend signals
Trend signals for Augmented Driving
Trend score 4.9 out of 10, from popularity 66%, activity 73%, freshness 8%.
Popularity66%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Augmented Driving trend
4 featured examples from Aug 5, 2014 to Jan 9, 2016CategoryAutos
Virtual Vehicle Dashboards
The Audi Virtual Dashboard Brings New Features to Drivers at CES 2016
The automotive industry can explore the development of innovative vehicle dashboard designs and features.
CategoryAutos
Virtual Car Displays
The Third-Generation Audi TT Cockpit Will Be a Virtual Cockpit
The automotive industry can capitalize on virtual car displays to create innovative and immersive driving experiences.
CategoryAutos
Autonomous Car Systems
CES 2016 Introduces Harman LIVS as a Life-Saving Automotive System
Intelligent in-car systems like LIVS could revolutionize how cars are designed and marketed in the future.
CategoryAutos
Futuristic Windshield Displays
The Continental AR-HUD System Displays Information on Windshields
Continued advancements in windshield display technology could disrupt the automotive industry by transforming the driving experience and giving companies a competitive edge.
