Car displays are upgraded to satisfy tech-obsessed drivers
Implications - As vehicle design becomes more complex, consumers are craving the next level of integration, which is coming in the form of sophisticated navigation displays. Utilizing projection and detection technology, the solutions satisfy consumer demand for convenience-infused driving experiences.
Trend Themes
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Augmented Displays — The use of augmented reality in automobile displays, including projection and detection technology, satisfies consumer demand for convenience-infused driving experiences.
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Virtual Cockpits — The popularity of sleek in-car infotainment displays has led to the development of virtual cockpit designs, allowing drivers to customize their control centers for car settings.
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Autonomous Systems — Life-Enhancing Intelligent Vehicle Solutions (LIVS) provide personalized in-car entertainment, a mobile office, and camera assistance, making the autonomous features of future cars more approachable.
Industry Implications
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Automotive Technology — Adapting virtual and augmented reality systems and autonomous technology to the automobile industry can create convenience-infused driving experiences and personalized, approachable autonomous cars.
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Telecommunications — LTE connectivity and Voice over LTE (VoLTE) support can make in-car entertainment and communication systems available on the go with the use of virtual and augmented displays.
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Consumer Electronics — The introduction of LIVS, 'HERE' mapping technology from Nokia, and traffic light information systems in the Audi Virtual Dashboard are just a few of the ways that consumer electronics have been integrated into the automobile industry.
