The technology and automobile markets -- previously separate entities -- are merging in new, innovative ways each quarter and the Audi Virtual Dashboard is no exception. Unveiled at CES 2016, the dashboard design sees a number of features being places front and center including an AMOLED-based display, up-and-coming autonomous features and a bevy of customization options.
Although only in conceptual stages as of yet, the Audi Virtual Dashboard is purported by the brand to be the next-generation of in-car experiences. LTE connectivity, Voice over LTE (VoLTE) support, 'HERE' mapping technology from Nokia and even a traffic light information system are observed with the Audi Virtual Dashboard, which is expected to be seen in new vehicles in select markets in 2017.
Key Themes Behind This Trend
- Merge of Technology and Automobile
- The merging of technology and automobile markets creates opportunities for disruptive innovations in vehicle dashboards and in-car experiences.
- Amoled-based Displays
- The use of AMOLED-based displays in vehicle dashboards opens up possibilities for customization and enhanced visual experiences.
- Connectivity and Mapping Integration
- Integration of LTE connectivity, VoLTE support, 'HERE' mapping technology, and traffic light information systems into vehicle dashboards creates opportunities for improved navigation and communication experiences.
Where This Applies
- Automotive Industry
- The automotive industry can explore the development of innovative vehicle dashboard designs and features.
- Technology Industry
- The technology industry can capitalize on the merging of technology and automobile markets by creating advanced displays and connectivity solutions for vehicle dashboards.
- Mapping and Navigation Industry
- The mapping and navigation industry can collaborate with automobile manufacturers to integrate mapping technologies and traffic information systems into vehicle dashboards.
