YouTube has become a lucrative platform on which brands can advertise. The accessible nature of YouTube means that companies are able to appeal to a wide audience and also monitor client feedback through likes and comments on any given video. Furthermore, YouTube can utilize the interactive element to their advantage, using it as a platform with which to crowd-source content or collect submissions from consumers.
Funny videos tend to do well on YouTube, as well as "Hidden-Camera" type affairs. For instance, Heineken launched 'The Negotiation' commercial, in which the company offered a man two tickets to UEFA Champions League if he could get his significant other to agree to purchase a set of stadium chairs, without mentioning the tickets. The whole thing was captured via hidden camera. Meanwhile, IKEA capitalized on the media fanfare surrounding Sandra Bullock's film 'Gravity,' by spoofing the film in a video that quickly went viral.
38 YouTube Marketing Campaigns
From Bar-Transforming Brews to Interactive Inflatable Branding:
Vasiliki Marapas — Nov 18, 2013 — Marketing
34
Reality Show-Inspired Ads
'Nei Tuoi Panni' is a Campaign with Real Clients
33
Interactive Inflatable Branding
Heineken's 'Like for Balloon' Friend Finding Tactic Lifts Of
32
Marriage-Testing Beer Campaigns
Heineken’s ‘The Negotation’ Pits Couples Against
31
Interactive Beer Films
The Kokanee 'It's the Movie Out Here' Contest is Making Movie History
30
Controversial Test Subject Ads
Toshiba Satellite Ultrabook Ad Gets Backlash From Medical Community
29
Video Game Fitness Ads
Nike 'Game On, World' Campaign Turns Athletes Into Virtual Game Players
28
Truck-Chasing Bull Races
This Action-Packed Stunt Pits the Volvo FL Against Raging Bulls
27
Celebrity Sibling Endorsements
The Virgin Mobile Australia Meet Doug Pitt Campaign is Hilarious
26
Viral Moonwalking Pony Ads
Uk Telecom Three's Viral Video of a Pony Moonwalking Will Make Your Day
25
Bar-Transforming Brews
Heineken 'The Switch' Ad Shows How Its Beer Can Change Everything
24
Imitation-Busting Ads
Volkswagen’s ‘Original Click’ Campaign is Web-Savvy
23
Youth Dance-Off Campaigns
The DOMYOS Battle Ad Features Fierce Competition
22
Comical Couch Potato Commercials
The Samsung ‘Evolutionary Husband?’ Commercial Pokes
21
Shockingly Stained Teeth Ads
Crest 'Pretty Girl' Spot Will Encourage You to Brighten Your Smile
20
Gender-Morphing Lingerie Ads
This Hilarious Push-Up Bra Ad Tricks Even the Smartest of Viewers
19
Digital Auto Exhibits
The Nissan Canada Virtual Showroom Lets You Explore Different Models
18
Multi-Role Movie Auditions
Intel and Toshiba's 'The Beauty Inside' Gives You Chance to Play a Role
17
Downplayed Destination Campaigns
The 'Come and Complain' Travel Campaign Downplays Poland
16
Cliche Film Car Campaigns
Honda Summer Clearance Event is Promoted Through Movie Endings
15
Viral Missing Person PSAs
This Missing People Australia Campaign Spreads Across YouTube
14
Censor-Battling Soda Ads
This Video Explains the Latest Sprite Ad Campaign in Saudi Arabia
13
Emotional Family Value Ads
This Bernas Chinese New Year Commercial Will Render You Speechless
12
Art-Inhabiting Prankvertisements
The Man in a Cube Stunt is a Subtle Ad for a Meditation Program
11
Schoolyard Dating Woe Videos
The YouTube Promo Shows Adorable Kids Talking About Dating Problems
10
Chair-Scavenging Campaigns
The Seat Promotion by Heineken Initiates a Race for Wembley Tickets
9
Infectious Safety Music Videos
Virgin America's Safety Video Will Get You Into the Groove
8
Telekinetic Film Pranks
Carrie’s Promotional Film Video Scared the Wits Out of Everyone
7
Funny Entrepreneur Mockumentaries
Cadbury 'Meme Myself and I' Series Launches on MTV Australia
6
Interactive Candy-Crashing Ads
Help Tommy Smash Porcelain Figurines as He Hunts for Skittles
5
Facetious Manliness Campaigns
The GQ Video Series 'How to be a Man' Amusingly Educates Men
4
Hilarious Lost Shopper Parodies
This Gravity Parody Was Set in Ikea and is Just as Dramatic
3
Micro-Reality Show Commercials
This Heineken International Ad Puts a Spin on Normal Job Interviews
2
Pointless Activity-Pushing Ads
'Time Well Mis-spent' Campaign Promotes Cadbury Wispa Chocolate
1
Heartfelt Phone Feature Ads
The Samsung 'Sound and Shot' Feature Wants to be Your Life Companion
Related Ideas
High Stakes Beer Ads
Coors Light and Miller Lite Announce First-Ever High Stakes Ad for the Game
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
SEO-Optimized Summary Articles
The YouTube Summarizer is a Key Tool in Retaining Information
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
SEO-Optimizing Content Solutions
SiteSpeakAI Transforms Videos Into SEO-Optimized Articles
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
QSR Fireplace Channels
The Tim Hortons Fireplace on YouTube is Available Ahead of the Holidays
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Beer-Branded Music Platforms
Coors Light is Introducing the Chill Amplified Platform
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
AI-Powered Video Content Creation
GoDaddy Studio Launches AI-Powered Instant Video
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Children-Friendly Content Platforms
YouTube Kids is Officially Launching onto Game Consoles
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
AI-Generated Video Summaries
YouTube is Testing a Feature to Add Value to the Viewing Experience
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Social Good Beer Initiatives
Miller Lite and J Balvin Team Up to Give Back to Latino Communities
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Premium Streaming Service Upgrades
Google is Adding New Features to YouTube for Premium Users
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Music-Based AI Frameworks
YouTube and Universal Music Group Collaborate on New AI Music Guidelines
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Esports Beer Sponsorships
100 Thieves Renews its Partnership with Beer Brand Heineken
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Social Video Algorithm Transparency
TikTok Explains the Reason Behind Users' For You Pages
Content Creator Streaming Platforms
The 'Quench' Platform Offers Access to Exclusive Content
Live TV Streaming Campaigns
Quinta Brunson Stars in Hulu + Live TV's New Campaign
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Baseball Beer Branding
Philadelphia's Yards Brewing is Teaming Up With MLB Star Kyle Schwarber
Transparent Paid Partnership Features
LinkedIn Is Releasing a New Feature for Brand Partnerships
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Mayonnaise Pairing Ads
Hellmann's Big Game Ad Stars Pete Davidson, John Hamm & Brie Larson
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Enhanced Video Streaming Features
Google is Rolling Out '1080p Enhanced' to YouTube TV
Social Video Editing Features
Meta Rolls Out Editing Tools for its Reels To Facebook Users
Personalized AI Outreach Videos
Ubique is a Sales Tool for Mass Video Outreach
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
App-Backed Streaming Bundles
YouTube Debuts the Primetime Channels Feature for German Consumers
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic