The new DOMYOS battle ad features a small army of talented kids that bust out some crazy moves to promote the French fitness clothing line.
The energy-packed video showcases a raw frenzy of windmills, high kicks and back bends by kids popping to a routine choreographed by Benjamin Millepied. Played against a catchy beat, the mantra of D-O-M-Y-O-S is repeated throughout the spot. Like in any good dance-off video on YouTube, you cannot watch this just once, which makes the ad so effective.
DOMYOS commercials are usually shot in the same style. They are heavy with action and dance, emphasizing the functionality of their clothing rather than the look. This approach is a breath of fresh air when compared to the theatric and overly dramatic angle that many sportswear lines opt for when promoting their products.