It's okay to do some pointless activity, just as long as you can enjoy a Cadbury Wispa chocolate bar, according to the chocolate brand's latest push. It has just rolled out a quirky campaign in the UK called 'Time Well Mis-spent,' which encourages people to take some time to goof off and battle boredom.
According to Cadbury's YouTube channel, it's "putting the fun back into foolishness," and it's doing so with the release of this first TV spot that shows a group of people hauling a giant inflatable figure up a mountain. Pointless? Yes. Boring? No.
The new Cadbury Wispa chocolate campaign was created by CMW and also includes a Facebook app that rewards people for coming up with new ways to "mis-spend" their time. According to Popsop, Wispa will then execute the best ideas.