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The Samsung ‘Evolutionary Husband?’ Commercial Pokes

 - May 23, 2013
References: samsung & adweek
Along with the launch of Samsung latest TV product ‘Evolutionary Kit’, Samsung also released a comical commercial dubbed ‘Evolutionary Husband?’ to highlight how much the Evolutionary Kit can update your television experience for 2013. The Evolutionary Kit upgrades your television experience with ‘Smart TV’ without making you purchase a new TV system. If only there was also a way for wives to upgrade and evolve their messy, gassy and gross husband too. That’s where the’Evolutionary Husband?’ commercial was born.

The ‘Evolutionary Husband?’ commercial showcases stereotypical "dude" traits: messy eating, unkempt living area and spending copious amounts of time in front of the TV. The wife decides to stick an Evolutionary Kit into the back of her husband and presto, he cooks her dinner, speed cleans and is good with children. With over 10 million views on YouTube this week alone, the ‘Evolutionary Husband’ commercial is perhaps condescending, but it really hits home the progressive and evolutionary aspects of the Evolutionary Kit.