Philadelphia-based Yards Brewing Company has announced a partnership with baseball outfielder and slugger Kyle Schwarber of the Philadelphia Phillies in a piece of beer branding that well and truly connects the dots between easy-drinking beer and baseball fan culture.
This partnership will feature novelty cans of the Philly Standard beer featuring artwork depicting Schwarber, with the beer branding campaign also said to include special merchandise, social media initiatives and meet-and-greet events with fans.
For his part, Schwarber said the partnership with Yards Brewing Co. is something that gives him tremendous satisfaction given his attachment to Philadelphia. "Yards is a brand that is so deeply rooted in Philly, shares my love for this city and embodies the spirit of it," said Schwarber. "Collaborating with a local brewery that is intertwined with the community is something that truly excites me, and I can’t wait to share a cold Philly Standard with fans as we look to win it all this year.”
Image Credit: Yards Brewing Co.
Why This Trend Is Growing
- Beer Branding Partnerships
- More sports teams and figures could partner with local breweries to create novelty beer branding that connects with sports fan culture.
- Athlete-branded Products
- Collaborating with local brands on apparel, food or drink products can be a lucrative opportunity for athletes to connect with their fans and express their personal brand.
- Exclusive Event Merchandise
- Creating specialized merchandise for meet-and-greet events or specific campaigns can give fans a unique, personalized experience and boost brand awareness.
Industries Being Reshaped
- Breweries
- Partnering with sports teams or figures can bring a new audience to their brand and create opportunities for special beer releases and merchandise.
- Professional Sports
- Athletes and teams can leverage their personal brand and connection with fans to collaborate with local businesses on products or events, creating additional revenue streams.
- Merchandising
- Creating exclusive merchandise for specific events or campaigns can increase revenue and brand recognition, while providing fans with a unique and personalized experience.
