Indiana-based Upland Brewing Company is launching a delicious new craft lager that features the branding of Indiana University Athletics, making it no surprise that this particular beer is designed to celebrate the university's sports teams.
The 'Hoosier Gameday Lager' is unique in that it was created taking into account feedback from fans of Indiana University Athletics, who were able to take part in surveys to give their thoughts on flavor profiles, beer name and label art. The end result is a refreshing craft lager that features the iconic cream and crimson stripes associated with Indiana University Athletics.
What's more, the advent of Hoosier Gameday Lager aims to go beyond giving students a delicious brew to enjoy while watching the big game, as it also aims to direct a portion of proceeds towards student scholarships at Indiana University.
Image Credit: Upland Brewing Company
What Makes This Trend Stand Out
- Athletics-branded Beers
- Craft breweries could collaborate with universities and sports teams to create branded beers designed for game day consumption.
- Crowdsourced Beer Creation
- Crowdsourcing beer development enables breweries to create unique and desirable flavors for targeted demographics.
- Philanthropic Beers
- Breweries can create beers that not only drive revenue but also give back to the communities in which they operate, contributing to social causes and fund scholarships.
Sectors Adopting This
- Craft Beer
- Craft brewing companies can collaborate with universities and sports teams to create new beers and target game-day drinkers.
- Higher Education
- More universities can collaborate with breweries to produce branded beers that enhance student experiences and promote their sports teams.
- Philanthropy
- More breweries and companies should explore ways to provide social impact, such as scholarships for students, while also profitably operating their businesses.
