Honda Summer Clearance Event is Promoted Through Movie Endings
Katherinev123 — July 18, 2012 — Autos
In celebration of the Honda Summer Clearance Event, the automaker has released a series of commercials based on cliche movie endings such as those usually found in action/adventure, college humor and family comedy films. The campaign, created by RPA, is accompanied by both print ads and online ads, and the TV spots will air during "high-profile network programs," such as 'NCIS' and 'America's Got Talent.
In the action and adventure-themed commercial, shown here, a new Honda Accord owner, complete with a leather jacket and aviators, drives off into the sunset while 'You’ve Got Another Thing Coming' by Judas Priest plays. In contrast, the college-themed commercial showcases a group of young graduates embarking on a college adventure after one of them buys a Honda Civic. To see the rest of the commercials for promoting the Honda Summer Clearance Event, visit Honda's YouTube channel.
In the action and adventure-themed commercial, shown here, a new Honda Accord owner, complete with a leather jacket and aviators, drives off into the sunset while 'You’ve Got Another Thing Coming' by Judas Priest plays. In contrast, the college-themed commercial showcases a group of young graduates embarking on a college adventure after one of them buys a Honda Civic. To see the rest of the commercials for promoting the Honda Summer Clearance Event, visit Honda's YouTube channel.
Trend Themes
1. Cliche Film Endings - Exploit the popularity of cliche movie endings to create innovative and engaging advertising campaigns.
2. Movie-inspired Marketing - Leverage the nostalgia and emotional connections of movie enthusiasts by incorporating movie references into marketing strategies.
3. Cross-media Advertising - Combine TV spots, print ads, and online ads to reach a wider audience and maximize brand exposure.
Industry Implications
1. Automotive - The automotive industry can explore creative advertising campaigns that tap into the entertainment value of films.
2. Film and Entertainment - The film and entertainment industry can collaborate with brands to create integrated marketing campaigns that resonate with moviegoers.
3. Advertising and Marketing - The advertising and marketing industry can embrace cross-media strategies to deliver consistent brand messages across multiple platforms.
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