25 Snapchat Innovations

From custom user-designed geofilters to video selfie filters, a variety of Snapchat innovations highlight the future influence of the channel on marketing and advertising. Already an important tool through which brands can connect with consumers, Snapchat is continually adding features and capabilities that have massive implications for the branded content industry overall.

On St Patrick's Day 2016, Jameson became the first brand to roll out an interactive national ad campaign using Snapchat's age-gated feature, which only allows users who have confirmed that they are of age to access the ad.

Naritiv is the world's first Snapchat-only advertising agency that is already working with brands like the Marriott hotel chain and the television series 'Pretty Little Liars.' Born out of the Disney tech accelerator, the innovative agency is credited with generating the online buzz around Sphero's hit BB-8 toy in 2015.