Providing a bevy of campaign inspirations as well as an updated guide on the company's expansion into eyewear, these recent Snapchat innovations highlight the fast-evolving nature of the social platform in a time when its most unique features see challenges from the likes of Instagram and other competitors.
In a unique partnership, Snapchat and Royal Caribbean Cruises have released the SeaSeekers, a scuba mask with Snapping capabilities. A sea-faring version of Snapchat's Spectacles, released in late 2016, the SeaSeekers are currently being tested with the hopes that they can soon be made available to passengers aboard Royal Caribbean ships.
Separately, Bacardi and Major Lazer sought out Snapchat and its massive user base to crowdsource footage for their latest music video. The Bacardi x Major Lazer Snapchat lenses was made available for 24 hours, with fans asked to save and send their clips for a chance to be included in the upcoming video.
25 Innovative Snapchat Applications
25
Social Augmented Reality Devices
Snapchat Shared Its Plans to Make Augmented Gadgets & Wearables
24
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
23
Social Media Pop-Up Shops
This NYC Pop-Up is One of The Few Places to Buy Snapchat Spectacles
22
Social Media Drones
After Launching Spectacles, Snap is Creating the Snap Drone
21
Messy Mother's Day Ads
Brawny Gave Children Snapchat Spectacles for Its New Mother's Day Ad
20
Dreamy Singer-Inspired Social Filters
The Lana Del Rey Filter on Snapchat Features a Flower Crown
19
Snapchat-Sourced Music Videos
The Bacardi x Major Lazer Snapchat Lenses Will Invite Fans to Join
18
Social Media Location-Sharing Tools
Snapchat's New Snap Map Feature Encourages Social Interaction
17
Interactive Makeup Filters
L'Oréal Paris Launched a Valentine's Social Filter to Prompt Engagement
16
Sponsored AR Filters
Snapchat's Sponsored AR Filters are Now Open for Advertising
15
Ephemeral Football Games
Anheuser-Busch Brought Back Its 90s 'Bud Bowl' Ad as a Snapchat Game
14
Millennial Hotel Series
Marriott International's 'Six Days, Seven Nights' Was Revealed on Snapchat
13
Social Media Scuba Masks
The Royal Caribbean SeaSeekers were Created in Partnership with Snapchat
12
Online Social Media Spectacles
Snap Spectacles Can Now be Purchased by the General Public
11
Monetized Business Stories
The New MikMak Campaign Allows Users to Buy Items Via Social Stories
10
Social Media Story Updates
The New Snapchat Stories Update Allows Users to Personalize Their Story
9
National Park Geofilters
The Parks Canada App Unlocks Hidden Filters at Various Locations
8
On-Demand Geofilter Studios
Snapchat's Custom Geofilters Creation Feature is Now Accessible In-App
7
Augmented Photography Lenses
Snapchat's 'World Lenses' Adapt to Their Surroundings with AR
6
Social Media Fish Labels
Supermarket Chain U Uses 'Fresh Stories' on Snapchat to Show Freshness
5
Ephemeral Nature Shows
BBC Planet Earth II is Being Shared in Mini-Episodes on Snapchat
4
Social Media Job Interviews
McDonald's Australia is Accepting 'Snaplications' Through Snapchat
3
Social Media Site Links
The Snapchat Snapcode System Makes It Easier to Share URLs
2
Social University Notifications
UW-Green Bay is Sharing University Acceptance on Snapchat
1
Expanded Interactive Social Filters
This Snapchat Feature Allows Users to Apply Filters to Objects
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Conference Call AR Lenses
Microsoft Team Integrates Snapchat AR Lenses to its Video Chat Feature
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Minimal Collaborative Dive Watches
Swarch and Blancpain Present the Scuba Fifty Fathoms
Discreetly Connected AR Sunglasses
Everysight Maverick AR Glasses Have a Sony microOLED Display
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
AR-Enabled Ski Goggles
The Ostloong 'Sirius' AR Goggles Enhance Snow Sports
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
AR-Integrated Motorcycle Eyewear
The Blucap Moto Motorcycle Navigation Sunglasses are Connected
Surfer-Inspired Sustainable Swimwear
Outerknown and Seea Launch a New Swim Collection
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Virtual Obstacle Courses
Roblox's Specsavers Obby Lets Players Interact with Branded Virtual Items
Collaboration Gamer Sunglasses
The Razersuperfuture Matte Black Glasses Offer Style and Protection
Transforming Liquid-Lens Sunglasses
The 32 Degrees North Muir Sunglasses are Modular
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Mixed-Reality Headset Smartphones
The Caviar 'Vision' iPhone 15 Pro is Apple Vision Pro-Inspired
Bedazzled Crystalline Mobile Devices
These Samsung x Highsnobiety Products are Swarovski-Studded
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Dual-Camera AR Eyewear
The SUPERHEXA Vision AR Glasses Enable Hands-Free Use
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Immersive Lighting Installations
Occhio Spotlights Innovation & Imagination with New Installation
Advanced AR Eyewear Platforms
The Qualcomm Snapdragon AR2 Platform is Compact Yet Capable
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
DIY AR-Functioned Monocle Clip-Ons
Brilliant Labs Unveils a New Augmented Reality Monocle
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Imaginative Photo-Editing AI Tools
Facetune's YOUniverse Allows Users to Push Creative Boundaries
Agile Underwater Exploration Robots
The Youcan Robotics 'OceanEye' Relays Footage to Smartphones
Tea-Filled Smartphone Lenses
Gold Peak Tea Created a Golden Hour Clip-On Smartphone Lens
Spatial OS AR Headsets
The Apple Vision Pro Headset Runs the visionOS Operating System
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Space-Saving Smartphone Lenses
The ShiftCam LensUltra System Works with a Range of Lenses
Metaverse-Enabled Cruise Ships
Celebrity Cruises Launches the First Digital Cruise Ship Experience
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Modular Eyeglasses
Lance Glasses Announced the 'Lance X' Feature-Packed Glasses
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Invite-Only Social Medias
'Lapse' is a New Invite-Only Social Media Service for Photo Sharing
Physical Mobile Photography Filters
SANDMARC Cloud Diffusion Filters Elevate Mobile Photography
Detachable Mobile Camera Lenses
The 'LensUltra' Lenses Elevate Smartphone Photography
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Revolutionary Video Creation Apps
Zoomerang Allows Creators to Monetize Their Creativity
Democratic Digital Artwork Apps
The 'ArtzMe' App Makes Art Accessible to Everyone
Superhero-Inspired Eyewear
Pair Eyewear & Marvel Entertainment Collaborate Again on a New Capsule
Protective Color Cosmetics
Screensaver Makes Color Cosmetics with Blue Light-Blocking Benefits
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Modern Cycling-Ready Sunglasses
MAAP Presents its New Roster of Eyewear for the Season
Athletic Training Eyewear
'FalconFrames' Track Eye Movement During Visual Training
Animated Film-Themed Cosmetics
The Revolution Beauty Finding Nemo Collection is Disney-Approved
Focus-Enhancing Eyewear Designs
Oakley Introduces the Latch Panel Lifestyle Sunglasses
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Racing-Inspired Sunglasses
Blenders Eyewear and Oracle Red Bull Racing Launch Eyewear Collection
Mobile 3D Scanning Apps
Epic Games and Capturing Reality Debut the RealityScan iOS App
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Bold Collaborative Eyewear Capsules
Ice Studios Joins Port Tanger on a New Collaboration
Street-Informed Camouflage Cameras
BAPE, STASH, and Leica Join Forces on a Special Camera
Exclusive Ski-Inspired Eyewears
Brain Dead and Oakley Factory Team Launch First Eyewear Collection
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
AR-Fueled Musical Camera Apps
Minibeats by Artiphon Allows Users to Transform Their Movements
Otherworldly Summer-Ready Streetwear
Palace and Oakley Launch a Summer 2023 Capsule
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Collaborative Luxury Eyewear Capsules
Maison Margiela and Gentle Monster Unveil New Eyewear
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
High-Performing Ski Goggles
REKS' New Ski Goggles are Made with Color-Boosting Lenses
ChatGPT-Powered Social Services
Snapchat is Expanding its My AI Service to All of its Users
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Global Eyewear Brand Platforms
Neso Brands Uses Cutting-Edge Technology to Innovate in the Market
Image-Sharing Social Applications
Lapse is a New Image-Sharing App Loved by Gen Z Consumers
Eye-Tracking Interface Smartphones
The Honor Magic 6 Will Feature the Magic Capsule Technology
AI-Powered Visual Searches
Poshmark Incorporates AI Technology for its Posh Lens Feature
Photo-Collecting QR Codes
GuestSnap Uses a QR Code to Collect Guest Photos at Events
Film Industry Networking Apps
The 'BeScene' App Takes a Swiping Approach to Networking
Dynamic Vibrant Ski Goggles
Chrome Hearts Unveils the New SILVER MORNING Ski Goggles for Winter
Elevated Virtual Photography Apps
Halide Presents a New Neural Telephoto Feature on its App
Adaptive Reading Sunglasses
32N Sunglasses by Deep Optics Seamlessly Switch Betwee Modes
Exploration-Inspired Outdoor Collections
Palace and Oakley Unite for an Outdoor Glasses Collection
Flexible-Designed Eyewear
Flying Eyes Optics Launches Comfortable Eyewear for New Markets
Eye Care Metaverses
LensCrafters Eye Odyssey on Roblox Educates Gen Z About Eye Health
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Gamified Feature Dating Apps
Plenty of Fish Adds a Cue'd Up Feature to its In-App Experience
Tech-Equipped Eyewear Designs
Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Recreational Diver Smartwatch Apps
The Oceanic+ App Works with the Apple Watch Ultra
Scuba-Centric Reading Glasses
This Underwater Eyewear Helps Deep-Sea Divers Enjoy Clearer Vision
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Asian Fruit-Inspired Sunglasses
COVRY & Sanzo Debut Capsule Line Celebrating AAPI-Inspired Eyewear
Inclusive Cereal Packaging
Kellogg's is Adopting NaviLens Technology to Support Blind Shoppers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Parental Social Controls
Snapchat Debuts New Parental Controls for Parents Monitoring Their Kids
Influencer-Approved Eyewear Capsules
Z SUPPLY Debuts a Capsule Collection with The Salty Blonde
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Eclipse-Capturing Smartphone Apps
Students at WKU Develop the Sunsketcher App Backed by NASA
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Photo-Based Messenger Services
Snapchat Users will Soon be able to Pay to Restore Lost Streaks
Mobile Video Editing Features
Snapchat Unveiled an In-App Video-Editing Feature 'Director Mode'
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
AI Chat Companions
My AI Offers a New Way for Snapchat Users to Engage Generative AI
AI-Generated Image Backgrounds
Snapchat Launches the AI-Powered 'Dreams' Feature
Electrochromic Lens Sunglasses
ONESEC Eyewear Transitions Instantly Depending on the Environment
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Comprehensive Privacy Smartphones
The 'Cosmic Phone Lvl50' Quarantines Unsafe Apps
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
View-Expanding Scuba Masks
The 'Seeker' Mask Allows For a Near-Natural Field Of Vision
Video-Verification Dating Apps
Tinder's Photo Verified Cuties Initiates Video Selfie Procedures
Notification-Silencing App Features
Instagram Debuts 'Quiet Mode' to Encourage Users to Disconnect
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Gamified AI Quizzes
SnapQuiz Offers a Vast Library of Quizzes with Something for Everyone