Building off of the excitement that comes with purchasing a new item of any kind, these smart packaging designs give consumers the chance to immediately share the news with friends on social media, or dive head-first into experiences with a product through augmented reality. By integrating these high-tech elements to packaging for drinks, chocolate bar wrappers and cosmetics, packaging designs become more interactive as well as dynamic. One of the most interesting examples is PositiviTea, a disposable tea cup printed with conductive ink that is capable of connecting with nearby mobile devices to share content online.
While packaging is quite often something that gets tossed aside, by incorporating QR codes, social activities, campaigns and animations, the value of boxes, wrappers, cans and other items increases, becoming part of experiences that people want to share with others.
31 High-Tech Packaging Designs
31
Integrated Camera Packaging
Fedrigoni Leica Uses Paper Thin Design to Combine Product with Casing
30
Recycled Virtual Reality Viewers
Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
29
Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
28
Secret Beer Code Beverages
The Guinness QR Cup Reveals Hidden Message When Filled With Dark Liquid
27
Handbag Authentication Tags
Maria&Donato Uses NFC Tags to Ensure Originality
26
Touchscreen Mini PC Cases
This New Display Case Brings Touchscreen Packaging To the Raspberry Pi
25
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
24
Smart Recycling Bins
Uzer's 'Eugene' Knows What to Recycle and What to Throw in the Trash
23
Connected Packaging Designs
This Retail Packaging Innovation Turns Boxes into Connected Ones
22
Technology-Infused Packaging
The New 'SaraLight' Packaging Shows Promise for Promotional Marketing
21
App-Connected Veggie Packaging
This City Farm Shop Concept Features Only Hyper-Local Produce
20
Reactive Food Labels
These Food Expiration-Indicating Packaging Degrades With Spoiled Items
19
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
18
Smart Rum Bottles
Malibu's Smart Product Packaging Integrates Interactive NFC Tags
17
NFC Olive Oil Bottles
These Bottles of Olive Oil Feature Tags That Connect with the iOlive App
16
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
15
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
14
NFC-Enabled Packaging
Jones Packaging and Tuku Teamed Up to Make Innovative CPG Packaging
13
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
12
Tech-Configuring Packaging
Apple Boxes Will Soon Be Able to Set Up Devices In-Store
11
Motion Graphics Packaging
This Animated Drink Can Concept Makes Branding Design More Dynamic
10
Augmented Reality Product Promos
GE Lighting Uses Emerging Tech to Spotlight Portfolio
9
Content-Sharing Coffee Cups
The Concept Behind 'PositiviTea' is That Tea Fixes Everything
8
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
7
Expiry-Detecting Food Caps
UC Berkeley Has Engineered a Sealable Cap That Tells When Milk Goes Bad
6
Augmented Christmas Countdowns
Milka's Christmas Calendar is Interactive
5
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
4
Augmented Reality Packaging
A Limited Edition Appletiser Boasts an Augmented Reality Bottle
3
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
2
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
1
Color-Changing Food Labels
Chinese Researchers Present Rot-Warning Packaging
Related Ideas
Cigarette-Style Tea Boxes
UnD's Portable Teas are Packaged with a Health Benefit Reminder
Conversational Product Packaging
Digital Link's Cleo Assistant Lets Consumers Speak to Products
3D-Printed Packaging Molds
Unilever Partnered with Serioplast on 3D-Printed Packaging Solutions
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Better-For-You Snack Packaging Redesigns
Quinn Snacks Boasts a Comprehensive Packaging Redesign
AI-Enhanced Phone Cases
The Flipper by Heineken Turns Upside Down When It Senses a Good Time
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Premium Packaging Storytelling
Virospack Showcases Custom Beauty Packaging Through Film
Smart Tea Packaging
Dot to Dot Simplifies Tea Brewing in Takeaway Cups
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Playful Tea Packaging
The OneToTea Packaging Turns Tea Pearls into a Playful Puzzle
Sustainable Collectible Packaging
TOPPAN Replaces Plastic Packs with Paper-Based Alternatives
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Luxury Paper Packaging Launches
Mondi Debuts Three Sustainable Packaging Products at a China Event
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Signal-Blocking Wrapper Campaigns
KitKat Break Mode Blocks Smartphone Signals Using Cage Tech
Sustainable 3D-Printed Packaging Lines
APC Packaging's Adapte Collection is Innovative
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Technologically Enhanced Electronic Handbags
Nik Bentel Studio Debuts the Speaker Bag & Mixer Bag
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Reusable Food Containers
ReLoopBox is a Returnable Packaging System for Vacuum-Sealed Groceries
Plastic-Free Beverage Packaging
Footprint Expands PE-Free Cup Production with Transcend
Sustainable Drink Packaging Launches
Saint James Unveils New Recyclable Aluminum Bottle Packaging
Fully Recyclable Paper Wrappers
KIND Snacks Launched Curbside Recyclable Snack Bar Packaging
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Card-Labeled Coffee Bags
Blueprint Coffee's New Bag Design Has Pockets with Informational Cards
Dual-Chamber Beauty Packaging
Clarins Uses Dual-Chamber Packaging to Merge Formulas at Application
AI-Enhanced Smart Mugs
The PixelMug Provides Displays Weather Updates & Lets Users Play Games
High-Tech Phone Cases
TORRAS Calls Attention to Phone Case 3.0 — "The Era of Creation"
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Refillable Glass Packaging Designs
Bormioli Luigi Unveiled the 'Swing' and 'Reverre'
Shelf-Stable Packaging Solutions
Amcor’s Retort Bottle Innovation is Good for Nutritional Shots
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Chemically Recycled Wrappers
Mondelēz Introduced Its 75% Chemically Recycled Content Packaging
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Snack Packet Recycling
HolyGrail 2030 Has Introduced Its Polypropylene Snack Packet Pilot
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Reusable Takeaway Packaging Pilots
VTT Launches Reuse Pilot for Ready Meal Packaging
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
AR Message Pens
The Favor AR Pen Lets You Draw in Air and Print Interactive Photo Cards
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Reusable Food Packaging Systems
Compass Group Expands Its Cauli Smart Reusable System
Personal Tech Hardware
Tsmart Lets You Change Your Phone Case Design Without Replacing The Case
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Paper-Made Juice Packaging
The Tetra Park Tetra Brik Aseptic is Made with Up to 80% Paper
Streamlined Heritage Packaging Updates
Coca-Cola Unveils Its Coca-Cola Global Visual Rebrand
Reusable Fibre Packaging Collaborations
DS Smith Has Backed Re-Zip's Reuse Fast Track Initiative
Reduced Plastic Drink Packaging
This Lucozade Packaging Update Cuts Plastic Use
Accessible Juice Drink Packaging
Robinsons Fruit Shoot is Rolling Out NaviLens Technology Support
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Glass-Lined Plastic Beverage Bottles
The KHS Supreme Bottle Delivers Glass-Like Performance
Flexible High-Barrier Packaging
The adapa PaperFlowʳᵉ P-Type is Fully Recyclable and Versatile
Recycable Sleeve Labels
Phenix Label Introduced Recyclable Shrink Sleeve Options
Reusable Packaging Supermarket Trials
Amcor and Ocado are Working Together for a Packaging Project
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Reduced Plastic Sandwich Packaging
The Seal N’ Flip Packaging from the Lacerta Group Reduces Costs
Portable Hygiene Packs
Kleenex Introduces Durable Tissue Packs with Secure Snap-Shut Lids
Interactive Convention Activations
LEGO SMART Play Transforms Comic-Con into Immersive Experiences
High-Barrier Paper Packaging Platform
ProAmpac Launches a High-Barrier Paper Platform
Traceable Packaging Labels
Polytag and MCC Embed UV Tags into In-Mold Packaging Labels
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Returnable Meal Containers
ReBento Updates Food Packaging with a Reusable Collection System
Circular Beauty Packaging
SGD Pharma Expands Refillable and Recycled Glass Solutions
Collaborative Fiber-Based Food Trays
This Fiber-Based Packaging is Lightweight Yet Functional
Recyclable Produce Packaging
Kp Expands Infinity with Recyclable Fruit Trays for Fresh Produce
Aluminum-Free Carton Packaging
This SIG Aluminum-Free Full Barrier Solution Reduces Material Use
Aluminum Drugstore Product Packaging
This CVS Pharmacy Packaging is a First-of-its-Kind
Smart E-Paper Phone Cases
Xtrem Inno Adds An NFC-Powered E Ink Display to Smartphone Cases
Accessible Tea Product Packaging
Twinings Tea Packaging is Rolling Out QR Codes for Information
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Eco-Friendly Shipping Materials
The Kite Packaging Smart Fill Range is Eco-Minded
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
Collaborative Packaging Development
UNITED CAPS Launches Live Packaging Co-Creation Sessions
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Compact Paper Cushioning Systems
Sealed Air Introduced a Space-Saving Recyclable Packaging Tool
Resealable Pasta Packaging
This Altopack Pasta Packaging Maximizes Freshness
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Soft Structural Packaging
The Project Ara Explores Air‑filled Biomimicry as a Design Material
AI-Powered AR Eyewear
Snap and Qualcomm Develop Intelligent Glasses with On-Device AI
Biotransformable Cup Designs
The Verigreen Plus Biotransformable Cup for Single Use Packaging
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Recyclable Produce Packaging Partnerships
Reflex Group and Marks & Spencer Partnered on Packaging
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Scannable Hot Sauce Bottles
Buldak's New Hot Sauce Packaging Integrates a Convenient QR Code
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Carton Packaging Frameworks
The Consumer Goods Forum Unveiled the Liquid Carton Guidance
3d-Printed Retail Suitcases
The 3d Printed Suitcase Reframes Retail as Human-Centred Experience
Automated Packaging Design Platforms
Inkbit's Pack Studio Streamlines the Packaging Design Process
RFID-Embedded Sleeve Labels
Sleever and Avery Dennison Introduced Inventra at Paris Packaging Week
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Sustainable Luxury Packaging
Silverhand Estate Pairs Premium Wine with Reusable Packaging
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Redesigned Skinny Tea Packaging
Skinny Boost Offers Canisters for Its Skinny Tea Line
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Reusable Packaging Systems
Jokey and Circolution Launch a Reusable Packaging System
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Efficiency-Driven Beverage Shipping Containers
Whale Pod Shipper Debuts Tray Pods
Localized Sustainable Packaging
Detpak Expands U.S. Paper Packaging Manufacturing
Recyclable Paper-Made Tray Packaging
The PaperSeal Pressed Packaging is Cost-Efficient
Skincare Delivery Shifts
Nuon Medical Reframes Skincare with Tech-Integrated Applicators
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Modular Wellness Packaging System
Presentable Introduced vial Multivitamin Identity
Portable Tea Packaging
HTeaO Introduces Portable Mini Sippers for Tea on the Go
Interactive Unboxing Activations
Peperami Created a Dynamic Chicken Tikka Skewers Experience
UV-Tagged Recycling Labels
Polytag and Saica Flex Introduced UV Label Tracking
Reduced-Plastic Packaging Moves
Squire Shifts to Box and Card Packaging
QSR Color-Shift Cups
Mcdonald’s Launches Limited-Edition Color-Changing Cold Cups
Interactive Packaging Content
SmartLinks Debuts a Self-Serve Platform for Product Packaging
Plastic-Reduced Food Packaging
SPAR Austria Trials Meat Packaging That Uses 70% Less Plastic
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Reversible Shipping Boxes
Rev-O-Box Doubles as Gift-Ready Packaging When Turned Inside Out
Inkless QR Marking Solutions
Polytag and Datalase Introduced GS1-Compliant QR Codes
Eco-Minded Wine Packaging
Taylor’s Port Introduced a New Bottle Format
Bold Geometric Coffee Packs
3rd Floor Unveiled Its ORO Conceptual Coffee Packaging
Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
Premium Morning Coffee Packaging
Anastasia Korsakova Designs New 'MORNESS' Brand Packaging
Experience-Focused Retail Carts
Target Redesigned Shopping Carts for Comfort and Convenience
Structural Transparent Bag Designs
Maria Olhovnikova Designs a Clear Bag with Orange Straps
Eco-Designed Sampling Formats
Sampling Innovations Europe Unveiled Easy Dose
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays
Smart Labeling Systems
Videojet Introduces Digitally Controlled Label Automation
Digital Gift Creators
Gifts QR Lets You Share Personalized Love Pages via QR Codes
Connected Traceability Solutions
Sansara Has Aquaried Advanced Track & Trace ATT
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
3D Packaging Designs
Pacdora Enables Online 3D Packaging Design, Preview, And Export