Building off of the excitement that comes with purchasing a new item of any kind, these smart packaging designs give consumers the chance to immediately share the news with friends on social media, or dive head-first into experiences with a product through augmented reality. By integrating these high-tech elements to packaging for drinks, chocolate bar wrappers and cosmetics, packaging designs become more interactive as well as dynamic. One of the most interesting examples is PositiviTea, a disposable tea cup printed with conductive ink that is capable of connecting with nearby mobile devices to share content online.
While packaging is quite often something that gets tossed aside, by incorporating QR codes, social activities, campaigns and animations, the value of boxes, wrappers, cans and other items increases, becoming part of experiences that people want to share with others.
31 High-Tech Packaging Designs
31
Integrated Camera Packaging
Fedrigoni Leica Uses Paper Thin Design to Combine Product with Casing
30
Recycled Virtual Reality Viewers
Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
29
Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
28
Secret Beer Code Beverages
The Guinness QR Cup Reveals Hidden Message When Filled With Dark Liquid
27
Handbag Authentication Tags
Maria&Donato Uses NFC Tags to Ensure Originality
26
Touchscreen Mini PC Cases
This New Display Case Brings Touchscreen Packaging To the Raspberry Pi
25
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
24
Smart Recycling Bins
Uzer's 'Eugene' Knows What to Recycle and What to Throw in the Trash
23
Connected Packaging Designs
This Retail Packaging Innovation Turns Boxes into Connected Ones
22
Technology-Infused Packaging
The New 'SaraLight' Packaging Shows Promise for Promotional Marketing
21
App-Connected Veggie Packaging
This City Farm Shop Concept Features Only Hyper-Local Produce
20
Reactive Food Labels
These Food Expiration-Indicating Packaging Degrades With Spoiled Items
19
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
18
Smart Rum Bottles
Malibu's Smart Product Packaging Integrates Interactive NFC Tags
17
NFC Olive Oil Bottles
These Bottles of Olive Oil Feature Tags That Connect with the iOlive App
16
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
15
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
14
NFC-Enabled Packaging
Jones Packaging and Tuku Teamed Up to Make Innovative CPG Packaging
13
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
12
Tech-Configuring Packaging
Apple Boxes Will Soon Be Able to Set Up Devices In-Store
11
Motion Graphics Packaging
This Animated Drink Can Concept Makes Branding Design More Dynamic
10
Augmented Reality Product Promos
GE Lighting Uses Emerging Tech to Spotlight Portfolio
9
Content-Sharing Coffee Cups
The Concept Behind 'PositiviTea' is That Tea Fixes Everything
8
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
7
Expiry-Detecting Food Caps
UC Berkeley Has Engineered a Sealable Cap That Tells When Milk Goes Bad
6
Augmented Christmas Countdowns
Milka's Christmas Calendar is Interactive
5
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
4
Augmented Reality Packaging
A Limited Edition Appletiser Boasts an Augmented Reality Bottle
3
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
2
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
1
Color-Changing Food Labels
Chinese Researchers Present Rot-Warning Packaging
Related Ideas
Cigarette-Style Tea Boxes
UnD's Portable Teas are Packaged with a Health Benefit Reminder
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
Conversational Product Packaging
Digital Link's Cleo Assistant Lets Consumers Speak to Products
Paper-Made Lollipop Packaging
Chupa Chups Lollipops Have Received a Packaging Overhaul
3D-Printed Packaging Molds
Unilever Partnered with Serioplast on 3D-Printed Packaging Solutions
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Better-For-You Snack Packaging Redesigns
Quinn Snacks Boasts a Comprehensive Packaging Redesign
AI-Enhanced Phone Cases
The Flipper by Heineken Turns Upside Down When It Senses a Good Time
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Edible Wrapper Snack Bars
One Good Thing Bars Have a No-Waste Formulation
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Connected Communicative Tea Sets
The Conceptual 'gpTea' Set by Kevin Tang Connects Loved Ones
Paper-Made Chocolate Packaging
Nestlé Quality Street Tubs are Being Trialled in a New Format
Signal-Blocking Wrapper Campaigns
KitKat Break Mode Blocks Smartphone Signals Using Cage Tech
Playful Tea Packaging
The OneToTea Packaging Turns Tea Pearls into a Playful Puzzle
Luxury Paper Packaging Launches
Mondi Debuts Three Sustainable Packaging Products at a China Event
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Sustainable 3D-Printed Packaging Lines
APC Packaging's Adapte Collection is Innovative
Location-Tracking Package Labels
The G+D Smart Label Turns Packages into IoT-Enabled Units
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
AR Cognac Gift Boxes
The D'USSÉ VSOP Holiday Gift Box Unlocks an Augmented Reality DJ Performance
Technologically Enhanced Electronic Handbags
Nik Bentel Studio Debuts the Speaker Bag & Mixer Bag
Paper-Packaged Chocolate Bars
Walkers Chocolates Switched to 100% Recyclable Packaging
Sustainable Paper Cosmetic Packaging
The Arcade Beauty Paper Packette is Made with 80% Paper
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Sustainable Drink Packaging Launches
Saint James Unveils New Recyclable Aluminum Bottle Packaging
Fully Recyclable Paper Wrappers
KIND Snacks Launched Curbside Recyclable Snack Bar Packaging
Card-Labeled Coffee Bags
Blueprint Coffee's New Bag Design Has Pockets with Informational Cards
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Enhanced-AI QR Packaging
LOVE CORN Partners with Flowcode for Submersive Activations
AI-Enhanced Smart Mugs
The PixelMug Provides Displays Weather Updates & Lets Users Play Games
High-Tech Phone Cases
TORRAS Calls Attention to Phone Case 3.0 — "The Era of Creation"
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
Refillable Glass Packaging Designs
Bormioli Luigi Unveiled the 'Swing' and 'Reverre'
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Shelf-Stable Packaging Solutions
Amcor’s Retort Bottle Innovation is Good for Nutritional Shots
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Reusable Packaging Supermarket Trials
Amcor and Ocado are Working Together for a Packaging Project
Air Fryer-Friendly Product Packaging
The PaperSeal Shape Tray Replaces Plastic Alternatives
Connected Package Delivery Safes
The Latest 'DoorBox' Smart Delivery Box Debuted at CES 2025
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
AR Message Pens
The Favor AR Pen Lets You Draw in Air and Print Interactive Photo Cards
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Dual-Chamber Beauty Packaging
Clarins Uses Dual-Chamber Packaging to Merge Formulas at Application
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Paper-Made Juice Packaging
The Tetra Park Tetra Brik Aseptic is Made with Up to 80% Paper
AI-Powered Gift-Wrapping Tools
The Food Group Has Introduced the Holiday GiftWraptor
Reduced Plastic Drink Packaging
This Lucozade Packaging Update Cuts Plastic Use
Sustainable Cafe Delivery Cases
This Paper Pulp Coffee Carrier Keeps Drinks Hot or Cold
Accessible Juice Drink Packaging
Robinsons Fruit Shoot is Rolling Out NaviLens Technology Support
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Glass-Lined Plastic Beverage Bottles
The KHS Supreme Bottle Delivers Glass-Like Performance
Recycable Sleeve Labels
Phenix Label Introduced Recyclable Shrink Sleeve Options
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Nanoscale QR Code Etchings
TU Wien and Cerabyte Introduced a Microscopic QR Code
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Reduced Plastic Sandwich Packaging
The Seal N’ Flip Packaging from the Lacerta Group Reduces Costs
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Dosage Control Droppers
The Quadpack Dropify Bottle Simplifies Skincare with a One-Handed Gesture
High-Barrier Paper Packaging Platform
ProAmpac Launches a High-Barrier Paper Platform
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Fiber-Based CBD Packaging
DS Smith and Goodrays Introduce a Packaging Overhaul for the CBD Brand
Sleek Audio Bag Designs
Nik Bentel Debuts the Speaker Bag and Mixer Bag as a Playful Experiment
Aluminum-Free Carton Packaging
This SIG Aluminum-Free Full Barrier Solution Reduces Material Use
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Tubular Paper-Made Snack Packaging
The Sonoco Paper Can is Made with 100% Recycled Fiber
Eco-Friendly Shipping Materials
The Kite Packaging Smart Fill Range is Eco-Minded
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
Mono-Material Packaging Designs
Free the Birds Introduced Mono-Materials for Skinimalism Packaging
Custom Packaging Design Platforms
Roastar Debuts Its New Easy-To-Use Design Lab Interface
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Bio-Based Single-Use Cups
The VeriGreen Plus Was Created by eGreen and Polymateria
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Soft Structural Packaging
The Project Ara Explores Air‑filled Biomimicry as a Design Material
AI-Powered AR Eyewear
Snap and Qualcomm Develop Intelligent Glasses with On-Device AI
Portable Hygiene Packs
Kleenex Introduces Durable Tissue Packs with Secure Snap-Shut Lids
Biotransformable Cup Designs
The Verigreen Plus Biotransformable Cup for Single Use Packaging
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Collaborative Fiber-Based Food Trays
This Fiber-Based Packaging is Lightweight Yet Functional
Scannable Hot Sauce Bottles
Buldak's New Hot Sauce Packaging Integrates a Convenient QR Code
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Carton Packaging Frameworks
The Consumer Goods Forum Unveiled the Liquid Carton Guidance
3d-Printed Retail Suitcases
The 3d Printed Suitcase Reframes Retail as Human-Centred Experience
Automated Packaging Design Platforms
Inkbit's Pack Studio Streamlines the Packaging Design Process
RFID-Embedded Sleeve Labels
Sleever and Avery Dennison Introduced Inventra at Paris Packaging Week
Fully Recyclable Drink Caps
The Amcor Secure Flip Sports Cap is Now on Rauch Yippy Bottles
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Redesigned Skinny Tea Packaging
Skinny Boost Offers Canisters for Its Skinny Tea Line
Plastic-Free Takeaway Boxes
Just Eat Takeaway.com Launches the Huhtamaki Xampla Boxes
Custom QR Code Generators
Styled QR Code Creator Builds Branded Visual QR Codes With Colors
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Efficiency-Driven Beverage Shipping Containers
Whale Pod Shipper Debuts Tray Pods
Recyclable Paper-Made Tray Packaging
The PaperSeal Pressed Packaging is Cost-Efficient
Environmental Smart Packaging
iQRcode from BOTTA EcoPackaging Ensures Products Meet Standards
Skincare Delivery Shifts
Nuon Medical Reframes Skincare with Tech-Integrated Applicators
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Modular Wellness Packaging System
Presentable Introduced vial Multivitamin Identity
Interactive Unboxing Activations
Peperami Created a Dynamic Chicken Tikka Skewers Experience
UV-Tagged Recycling Labels
Polytag and Saica Flex Introduced UV Label Tracking
Reduced-Plastic Packaging Moves
Squire Shifts to Box and Card Packaging
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Interactive Packaging Content
SmartLinks Debuts a Self-Serve Platform for Product Packaging
QSR Color-Shift Cups
Mcdonald’s Launches Limited-Edition Color-Changing Cold Cups
Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
Premium Morning Coffee Packaging
Anastasia Korsakova Designs New 'MORNESS' Brand Packaging
Revamped Packaging Brand Websites
Macpac's New Website Highlights its Sustainability Efforts
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Structural Transparent Bag Designs
Maria Olhovnikova Designs a Clear Bag with Orange Straps
Eco-Designed Sampling Formats
Sampling Innovations Europe Unveiled Easy Dose
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Digital Gift Creators
Gifts QR Lets You Share Personalized Love Pages via QR Codes
Patented Coffret Opening Systems
The Coupe-fil Coffret Was Introduced by Verpack
3D Packaging Designs
Pacdora Enables Online 3D Packaging Design, Preview, And Export
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging
Space-Saving Square Cups
Greiner Launches a Novel Square-Shaped Cup Format for Efficiency