Building off of the excitement that comes with purchasing a new item of any kind, these smart packaging designs give consumers the chance to immediately share the news with friends on social media, or dive head-first into experiences with a product through augmented reality. By integrating these high-tech elements to packaging for drinks, chocolate bar wrappers and cosmetics, packaging designs become more interactive as well as dynamic. One of the most interesting examples is PositiviTea, a disposable tea cup printed with conductive ink that is capable of connecting with nearby mobile devices to share content online.
While packaging is quite often something that gets tossed aside, by incorporating QR codes, social activities, campaigns and animations, the value of boxes, wrappers, cans and other items increases, becoming part of experiences that people want to share with others.
31 High-Tech Packaging Designs
31
Integrated Camera Packaging
Fedrigoni Leica Uses Paper Thin Design to Combine Product with Casing
30
Recycled Virtual Reality Viewers
Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
29
Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
28
Secret Beer Code Beverages
The Guinness QR Cup Reveals Hidden Message When Filled With Dark Liquid
27
Handbag Authentication Tags
Maria&Donato Uses NFC Tags to Ensure Originality
26
Touchscreen Mini PC Cases
This New Display Case Brings Touchscreen Packaging To the Raspberry Pi
25
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
24
Smart Recycling Bins
Uzer's 'Eugene' Knows What to Recycle and What to Throw in the Trash
23
Connected Packaging Designs
This Retail Packaging Innovation Turns Boxes into Connected Ones
22
Technology-Infused Packaging
The New 'SaraLight' Packaging Shows Promise for Promotional Marketing
21
App-Connected Veggie Packaging
This City Farm Shop Concept Features Only Hyper-Local Produce
20
Reactive Food Labels
These Food Expiration-Indicating Packaging Degrades With Spoiled Items
19
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
18
Smart Rum Bottles
Malibu's Smart Product Packaging Integrates Interactive NFC Tags
17
NFC Olive Oil Bottles
These Bottles of Olive Oil Feature Tags That Connect with the iOlive App
16
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
15
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
14
NFC-Enabled Packaging
Jones Packaging and Tuku Teamed Up to Make Innovative CPG Packaging
13
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
12
Tech-Configuring Packaging
Apple Boxes Will Soon Be Able to Set Up Devices In-Store
11
Motion Graphics Packaging
This Animated Drink Can Concept Makes Branding Design More Dynamic
10
Augmented Reality Product Promos
GE Lighting Uses Emerging Tech to Spotlight Portfolio
9
Content-Sharing Coffee Cups
The Concept Behind 'PositiviTea' is That Tea Fixes Everything
8
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
7
Expiry-Detecting Food Caps
UC Berkeley Has Engineered a Sealable Cap That Tells When Milk Goes Bad
6
Augmented Christmas Countdowns
Milka's Christmas Calendar is Interactive
5
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
4
Augmented Reality Packaging
A Limited Edition Appletiser Boasts an Augmented Reality Bottle
3
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
2
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
1
Color-Changing Food Labels
Chinese Researchers Present Rot-Warning Packaging
Related Ideas
Cooling Mushroom Packaging
Mushroom Packaging Creates Customizable and Compostable Solutions
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Subtle Smartphone-Friendly Printers
The Conceptual Samsung Image Box Instantly Offers Keepsakes
Sustainable Speaker Packaging
Sonos' Packaging Shares a Premium, User-Friendly Experience
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Sustainable Circular Pouch Bags
Telfar Launches the Pill, Which is a New Circular Pouch Bag
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Tech-Enhanced Cosmetic Bags
The Shell Well Smart Cosmetic Travel Case is 10-in-One
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Envelope-Packaged Couch Designs
The 'Couch in an Envelope' is Modular and 100% Recyclable
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Paper-Made Frozen Food Packaging
PACK'D is Introducing New Recyclable Paper Bags
Compostable Coffee Pod Packaging
These Cambio Roasters Organic Coffee Pods are Sustainable
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Anti-Design Pet Food Packaging
Gentle Giants' Bags and Cans Waste No Available Visual Space
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Sustainable Ecommerce Packaging
RollsPack Creates Eco-Sense to Change Sustainable Packaging
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Proudly Paper Candy Packaging
Quality Street Paper Sharing Packs are Made with FSC-Certified Paper
Take-Out Box Tables
The McDonald's TableBag Packaging Doubles as a Dining Surface
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Striking E-Commerce Packaging
Maksim Arbuzov Designed the 'Build Yourself' Boxes for Barboza
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Eco-Friendly Consumable Packaging
This Biodegradable Composite Packaging is Transparent and Edible
Aluminum Coffee Packages
Zeitgeist Coffee Factory Uses Durable Aluminum Packaging with a Valve
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
PE Confectionery Packaging Alternatives
VOID Technologies Debuts the 'VO+ PE 1300 Series'
Laundry Tab E-Commerce Packaging
Reckitt Debuts New E-Commerce Packaging For its 'Multipower Tabs'
Bio-Based Beauty Packaging
Holmen Iggesund and Yangi Partner for Bio-Based Packaging Solutions
Sustainable QR Code Initiatives
Don Simon Launches an Education Initiative Using Pure-Pak eSense
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Moisture-Absorbing Packaging
This Packaging Tech Eliminates the Need for Desiccant Packets
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Asia-Focused Sustainable Packaging
aCommerce & Johnson & Johnson Create New Sustainable Packaging
Bio-Based Paper Packaging
Covestro's Partially Plant-Based Coating Boosts Recyclability
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Corrugated E-Commerce Boxes
MODIVO SA Utilizes Mondi's Corrugated Boxes for its E-Commerce Orders
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Product Refill Vending Machines
Nestlé and QYOS by Algramo Created Refillable Vending Machines
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Resilient Recyclable Paper Packaging
ProAmpac ProActive Recyclable RP-1000 HB is Durably Made
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Eco-Friendly Paper Packaging
Sourceful Debuts a New Paper Pouch to Compete with Plastic Packaging
Origami-Inspired Lunch Boxes
The FoldiBox 2 Box has a Flatpack and Technical Design
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Circular Packaging Facilities
Again Launched 'CleanCell' and 'Tag' for the Circular Economy
Recyclable Windowed Packaging
Coveris Debuts the New Packaging for Simply Lunch’s Stir Me Up Range
Retro 3D-Printed Bags
Coperni's CD-PLAYER Swipe Bag Resembles a Portable Music Player
Heat-Sealable Paper-Wrap Materials
Orlandi Launches the EcoPro™ Paper-Wrap Sustainable Packaging
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Fiber-Based Sandwich Packaging
The Modified Atmosphere Sandwich Pack is Arriving in North America
Water-Preserving Paper Packaging
Amcor Taps Fromagerie Milleret for the New Recyclable Packaging
Rebranded Fizzy Tea Packaging
TEAKOE Has Debuted New Rebranded Packaging for its Fizzy Teas
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Sustainable Cereal Packaging
Weetabix Now Features Fully Recyclable Packaging
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Metal Tin Packaging
Dymapak Launches the 'Squeeze and Turn Tin' with Child-Resistant Technology
Recyclable Coffee Packaging
Pact Coffee Debuts a New Recyclable Packaging Design
Green Thermoformed Cardboard Trays
Cascades Launches Innovative Packaging for Fresh Produce
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Sustainable Carton Packaging
SIG Debuts FSC-Certified Carton Packaging for NotCo’s New Products
Reduced Material Food Packaging
The Stora Enso 'Trayforma BarrPeel' Packaging is Easy to Open
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Reusable Contactless Cups
Starbucks' Borrow a Cup Pilot Explores Reusable, Recyclable Packaging
Mono-Material Packaging Products
Saica Flex Debuts a Mono-Material Metallized Pouch for Packaging
Recycle-Ready Coffee Pouches
Amcor and Löfbergs Launch Monomaterial Recyclable Coffee Packaging
High-Tech Packaging Upgrades
Kellogg's Joins NaviLens on Creating the New ddTags Packaging
Recyclable Film Packaging
These Amcor Recycle-Ready Thermoforming Films are Launching in Europe
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Low-Impact Cosmetics Packaging
Vetroplas Packaging Unveils a New Eco Packaging Range
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Recyclable Takeout Packaging Services
Uber Eats Begins the Reusable Packaging Trials in London
Eco Single-Serving Dairy Packaging
Valio PROfeel Quark Products Now Come in Paperboard Cups
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Custom-Printed Water Packaging
Tetra Pak Launches a Custom Printing Collaboration with Flow Water
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Easy-Open Snack Pouches
Walki's Pouch Concept Supports Controlled Tearing & Reduces Breaking
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Inclusive Cereal Packaging
Kellogg's is Adopting NaviLens Technology to Support Blind Shoppers
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Peelable Snack Pouches
ProAmpac's New Recyclable Snack Pouches are Made with Easy-Peel Technology
Intelligent Tray-Style Packaging Machines
The Ishida Europe QX-500 Tray Sealer is High-Performance
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Updated Ice Tea Packaging
Push Beverages Debuts a New Bottle for its 'Tribe Tea' Lineup
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs