Premium food packaging is fantastic for making essential items on a grocery list seem like little luxuries. Part of the beauty of branding is that just about any item can be made to look much more expensive than it really is. As a result, these kinds of items tend to stand out more on the shelves, but they don't necessarily have to be priced any higher than comparable grocery store items.
These examples of packaging for inexpensive items like bread, eggs and grains sources inspiration from premium products like caviar, decadent chocolates and macarons—the kinds of foods people go out of their way to find and pay much higher prices for to assure what they're taking home is top quality.
25 Examples of Premium Food Packaging
24
Gold-Infused Floral Branding
This Luxurious Branding Identity is Glam and Charming
23
Gift-Wrapped Grains
Pandoro Bread Packaging Comprises Folded Paper and Bow-Tied Twine
22
Yummy Yellow Packaging
Lulu's Urban Cupcakery Branding Embodies Butter and Chocolatey Sweetness
21
Achromatic Bakery Packaging
Meliartos' Baked Goods Stand Out Against Black and White Containers
20
Debonair Beverage Branding
SNOB Cava Wine Packaging Dresses the Part of a Refined Spanish Drink
19
Parisian Architecture-Inspired Packaging
This Chocolate Packaging Design is Elegant and Stunning
18
Decadent Grocery Packaging
Woolworths Gold Grocery Store Food Packaging is Unusually Upscale
17
Gift Wrapped Packaging
Scandilicious by Paone Creative Uses Ribbon Colors of the Scandinavian Flag
16
Gilded Artisan Chocolate Packaging
Marou Creates Bean-to-Bar Products Wrapped in Handmade Paper
15
Juxtaposed Bakery Branding
The Identity for 'Fatties' Sounds Unappealing, but Looks Chic
14
Ribbon-Wrapped Chocolate Branding
The Dandelion Chocolate Packaging Unwraps Like a Present
13
Premium Approachable Packaging
The Jasmine Pearl Tea Co. Gets a Makeover from Relevant Studios
12
Savory Confectionery Packaging
The Bermellon Mexican Candy Branding Denotes Premium Quality
11
30s-Inspired Tea Packaging
This Deco English Breakfast Tea Box Honors Twining's 80th Anniversary
10
Art-Inspired Macaron Marketing
The New Bonnard Packaging Features Brilliant Paint Strokes
9
Delicate Doily Branding
Pams Premium Ice Cream Packaging Delivers Sweet and Simple Sophistication
8
Gourmet Ice Cream Packaging
Packaging for Connoisseur Gourmet Ice Cream is Crisp and Decadent
7
Decadent Airline Chocolates
Marou's Chocolate Set for Air France Celebrates the Brand's 80th
6
Elegant Framing Egg Cartons
The Vogeleieren Eggs Packaging Celebrates Speckled Textures
5
Unmelting Caviar Containers
Thic Ice Cube Packaging Contains the World's First Swiss Caviar
4
Flavorful Nougat Packaging
Packaging for Mondo Nougat Features Creative Food Styling
3
Delectable Vegetarian Sweets
Hipo Hyfryd Vegan Chocolate Truffles are Organic Goodness
2
Inquiring Confection Packaging
The Swoon Cookie Crafters Box Keeps You in Treats
1
High Class Tea Branding
High Tea with Harriet Reflects a Luxurious Lifestyle
Related Ideas
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Bakery-Scented Perfumes
The Eau De Croissant Turns a Grocery Favorite into a Wearable Fragrance
Chocolate-Crafted Intricate Luxe Bags
Louis Vuitton Spotlights the Iconic Egg Bag in a Haute Look
High-Protein Bakery Launches
Prepared Foods Reports Bimbo Oroweat Protein Wheat Bread Debuted
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
Paper-Made Lollipop Packaging
Chupa Chups Lollipops Have Received a Packaging Overhaul
Grocery Bag Runway Accessory
The Marché Packable Tote Bag Boasts as a Grocery Chic Runway Bag
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Better-For-You Snack Packaging Redesigns
Quinn Snacks Boasts a Comprehensive Packaging Redesign
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Private Label eCommerce Groceries
Amazon Grocery Will Feature Over 1,000 items with Many Under $5
Edible Wrapper Snack Bars
One Good Thing Bars Have a No-Waste Formulation
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Festively Flavored Wrapping Paper
Aldi Created a Limited-Edition Pigs in Blankets Wrapping Paper
Luxury Paper Packaging Launches
Mondi Debuts Three Sustainable Packaging Products at a China Event
Breakfast-Inspired Novelty Bags
Longchamp Introduced the 'Épure XS Toast Bag' in Brown Leather
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Soda-Scented Gift Wrap
Olipop Released Scented Wrapping Paper Inspired by Popular Flavors
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Sustainable Paper Cosmetic Packaging
The Arcade Beauty Paper Packette is Made with 80% Paper
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Fully Recyclable Paper Wrappers
KIND Snacks Launched Curbside Recyclable Snack Bar Packaging
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Refreshed Rice Jute Bags
Royal's Authentic Basmati Rice is Now Offered in a Symbolic Bag
Olive Oil Packaging Expansions
Graza Offers Glass Bottles for Its Drizzle and Sizzle Oils
High-Barrier Recyclable Paper Packs
Prymat Has Adopted Mondi’s BarrierPaper Solution
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Protein-Focused Frozen Lines
Jimmy Dean Introduces Protein-Packed Frozen Foods
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Valentine's Day-Themed Beauty Packaging
Graydon Skincare Debuts V-Day Packaging for Its Face Food
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Reusable Packaging Grocery Stores
Nude Foods Market Packs Foods in Returnable Glass Jars
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
High-Protein Grocery Foods
Applied Nutrition Offers Over 50 Protein-Packed Options at Morrisons
Air Fryer-Friendly Product Packaging
The PaperSeal Shape Tray Replaces Plastic Alternatives
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Reusable Takeaway Packaging Pilots
VTT Launches Reuse Pilot for Ready Meal Packaging
Sustainable Retailer Packaging Updates
This Co-op Sustainable Packaging Initiative is Expansive
Highly Recyclable Packaging Films
The Südpack CarbonLite Films are Suited for Cheese and More
Textured Gourmand Fragrances
New Perfumes Feature Creamy, Buttery, and Edible-Inspired Notes
Reusable Food Containers
ReLoopBox is a Returnable Packaging System for Vacuum-Sealed Groceries
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
AI-Powered Gift-Wrapping Tools
The Food Group Has Introduced the Holiday GiftWraptor
Private Label Wellness Products
These UNFI Private Label Products Focus on Consumer Preferences
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Reusable Packaging Supermarket Trials
Amcor and Ocado are Working Together for a Packaging Project
Elegant Easter Chocolate Gifts
The Godiva Spring & Easter Collection Features Two Products
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Reduced Plastic Sandwich Packaging
The Seal N’ Flip Packaging from the Lacerta Group Reduces Costs
Delicious Premium Convenience Meals
Kroger Co. Debuts New Dishes with Globally Inspired Flavors
Better-for-You Preschooler Snacks
Goodies Makes Nutritious, Craveable Snacks for Growing Kids
Sweet Charcuterie Gift Sets
The Candy Charcuterie Tray Line from Nassau Candy Has Three Options
Better-For-You Lunchbox Snacks
Goodies Snacks Include Oat Bars, Fruit Chips and More
Biodegradable Cheese Packagings
Nestlé Joins Oglivy Colombia on the Self-Packing Cheese
Better-For-You Snack Branding
Unique Snacks Undergoes Another Brand Update
High-Barrier Paper Packaging Platform
ProAmpac Launches a High-Barrier Paper Platform
Collaborative Fiber-Based Food Trays
This Fiber-Based Packaging is Lightweight Yet Functional
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Truffle-Infused Condiment Packaging Refreshes
TRUFF Undergoes a Packaging Refresh to Stand Out
Regal Celebratory Chocolate Packaging
Esther Price Candies Anniversary Box Celebrates 100 Years
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Premium Indian Pantry Staples
Gymkhana Fine Foods Launches Michelin-Inspired Sauces at Whole Foods
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
Chef-Approved Pouch-Packaged Meals
The Merchant Gourmet Pouch Range Has Two New Recipes
Artisan Cheese Gifts
The Dairy Farmers of Wisconsin Cheese Gift Baskets are Here for the Holidays
Modern Organic Pasta Packaging
Flour + Water Foods Has Unveiled Updated Packaging
Cost-Conscious Pet Food Debuts
Kimberly-Clark de México Launches Two New Pet Food Brands
Paper-Packaged Olive Oils
Jordan Olivenöl Extra Virgin Olive Oil is Debuting a New Bottle
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Food Service Packaging Platforms
JJ O'Toole Launched Bia to Cater to the Hospitality Sector
Protein-Packed Egg Wraps
Egglife Foods Debuts the All-New Egg White Wraps for Convenient Nutrition
Indulgent Cosmetic Packaging
Sensorial Food Inspired Albéa's Sugar Rush Packaging Collection
Pouch-Packaged Animal Fats
These M.A.D. Foods Fat Pouches Come in Two Varieties
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Couples Snacking Trays
Creminelli Fine Meats Launched an Entertaining Tray for Smaller Households
Cost-Conscious Egg Cartons
The Ordinary & MSCHF Teamed Up on Ordinarily Priced Cartons of Eggs
Sustainable Easter Chocolate Packaging
Happi Launches its New Reduced-Wrapping Chocolate Packaging
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Consumer-Driven Bread Products
Flowers Foods Expanded on Two Well-Known Bread Ranges
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Bread-Themed Wrapping Paper Sets
Bakermee Introduces the New Set of Wrapping Paper and Stickers
Boutique Grocery Designs
The Meadow Lane Store Introduces a Refined Retail Concept in Tribeca
Protein-Packed Foodservice Granolas
Nature Valley Protein Granola Bulk Bags Prioritize Versatility
Linerless Produce Packaging
Ravenwood and Troya introduce linerless labelled fruit packs
Carton Packaging Frameworks
The Consumer Goods Forum Unveiled the Liquid Carton Guidance
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Grab-and-Go Retailer Wraps
The Farmhouse Kitchen Snack Wraps from EG America Come in Two Options
Unbleached Food Packaging Trays
Stora Enso Trayforma Brown Excels at Performance and Reliability
Recycled Plastic Candy Packaging
Cadbury Mini Eggs Came in Recycled Plastic Packaging This Easter
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Private Label Pantry Products
Clover Valley Private Label Added 100 New Items at Dollar General
Baker-Supporting Cost-Reducing Initiatives
Puratos U.S. is Striving to Better Support Bakers
Private Label Easter Treats
These Tesco Easter Eggs Come in Several Tasty Options
Online Luxury Lifestyle Shops
Quince Gourmet Food & Wines is Launching in Time for the Holidays
Beverage Industry-Focused Packaging Equipments
Promarksvac Debuts New Vacuum Packaging Equipment
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Lightweight Wine Bottle Packaging
ALDI and Greencroft Partnered on New Wine Packaging
Recyclable Paper-Made Tray Packaging
The PaperSeal Pressed Packaging is Cost-Efficient
Compact Urban Grocery Retail
Whole Foods Expanded Daily Shop Stores into Three U.S. Cities
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
High-End Gilded Spice Branding
The McCormick Gourmet Collection Showcased a New Premium Branding
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Pouch-Packaged Supergrain Meals
Merchant Gourmet Supergrain Bowls Come in Four Varieties
Giant Serving Cereal Packaging
Great Grains Raisins, Dates, and Pecans Cereal Comes in a New Box
Premium Morning Coffee Packaging
Anastasia Korsakova Designs New 'MORNESS' Brand Packaging
Seasoned Quail Eggs
Oegg's Ready-to-Eat Eggs are Nutritious, Convenient and Full of Flavor
Customized Confectionery Coatings
The Parker Food Group Announced New Food Coatings
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Seasonal Grocer Cheese Products
The Tesco Finest Cheese Products are Ready for the Festive Season
Promotional Baking Papers
Kitchen Warehouse Created Heat-Activated "Bake Friday Deals"
Bio-Based Packaging Concepts
UPM Specialty Materials and Paramelt Debut Paper-Based Packagings
Artisan-Inspired Bakery Products
These Deli Kitchen Bakery Products Shake Up Traditional Offerings
Authentic Mexican Cheese Packaging
V&V Supremo Announces New Packaging for Queso Fresco
Sustainable Luxury Packaging
Silverhand Estate Pairs Premium Wine with Reusable Packaging
Aluminum Sealing Gaskets
XINXIA PACKAGE Launches the New Printed Aluminum Foil Sealing Gaskets
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Allergen-Friendly Grocery Lines
Waitrose Highlights Allergens in its FreeForm Additions
Luxury Everyday Chocolate Treats
The Godiva Masterpiece Collection Features Three Flavors
Gourmet Holiday Gift Shops
Bonnie & Pop Boasts a Diverse Range of Premium Gourmet Gift Boxes
Tiered Pricing Chocolate Gifts
The Vosges Haut-Chocolat Holiday Treat Collection is Expansive
Lightweight Packaging Materials
Holmen Expands Fresh-Fibre Solutions for Corrugated Packaging
Convenient Parchment Cooking Bags
Reynolds Kitchens Receives a Product of the Year Award
Expanded Breakfast SKUs
Feel Good Foods Launches Breakfast Line At Target Nationwide
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
Newlywed Registry Bundles
Tesco Unveils Wedding Registry Bundles with an Assortment of Essentials