The vibrant packaging for Mondo Nougat was designed by Dessein, creatively showing off the ingredients that go into each of the treats.
The nougats are crafted with a traditional Italian recipe that has been passed down for generations. Even though the recipe may be age-old, the product packaging and flavors are as fresh and modern as ever. With a little creative food styling, the three varieties like Cranberry & Pistachio, Macadamia & Cherry and Pistachio & Almond have their mix of ingredients displayed like colorful, swirling mandalas.
With each bag having a white background, the color-coded packaging is sophisticated and each subtle variation in the arrangement of the ingredients shows off the changes in flavor, whether it's a more delicate or a mouthful of flavor.
Why This Trend Is Growing
- Creative Food Styling
- There is an opportunity for food companies to experiment with visually compelling packaging that showcases their ingredients and production process.
- Color-coded Packaging
- Color-coding packaging based on flavor could be a trend for confectionery companies looking to stand out on the shelves and offer a sophisticated, yet playful, product.
- Fresh and Modern Flavors
- There is an opportunity for food companies to create fresh and modern flavor combinations while using traditional recipes to appeal to a wide range of customers.
Industries Being Reshaped
- Confectionery Industry
- Confectionery brands could use creative food styling and color-coded packaging to refresh their packaging and attract customers who are looking for sophisticated and eye-catching products.
- Food Industry
- The food industry as a whole could explore fresh and modern flavor combinations while still using traditional recipes, tapping into customers' desire for nostalgic and comforting tastes with a contemporary twist.
- Packaging Industry
- The packaging industry could offer custom-made, color-coded packaging that caters to the preferences of different clients who want to differentiate their products from competitors on the shelves.
