What is the trend of creative food styling?

There is an opportunity for food companies to experiment with visually compelling packaging that showcases their ingredients and production process.

What is the trend of color-coded packaging?

Color-coding packaging based on flavor could be a trend for confectionery companies looking to stand out on the shelves and offer a sophisticated, yet playful, product.

What is the trend of fresh and modern flavors?

There is an opportunity for food companies to create fresh and modern flavor combinations while using traditional recipes to appeal to a wide range of customers.

What are the implications for the confectionery industry industry?

Confectionery brands could use creative food styling and color-coded packaging to refresh their packaging and attract customers who are looking for sophisticated and eye-catching products.

What are the implications for the food industry industry?

The food industry as a whole could explore fresh and modern flavor combinations while still using traditional recipes, tapping into customers' desire for nostalgic and comforting tastes with a contemporary twist.

What are the implications for the packaging industry industry?

The packaging industry could offer custom-made, color-coded packaging that caters to the preferences of different clients who want to differentiate their products from competitors on the shelves.

Flavorful Nougat Packaging : "nougats"

Packaging for Mondo Nougat Features Creative Food Styling

Laura McQuarrie — July 8, 2014 — Lifestyle

References: mondonougat.au & thedieline

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The vibrant packaging for Mondo Nougat was designed by Dessein, creatively showing off the ingredients that go into each of the treats.

The nougats are crafted with a traditional Italian recipe that has been passed down for generations. Even though the recipe may be age-old, the product packaging and flavors are as fresh and modern as ever. With a little creative food styling, the three varieties like Cranberry & Pistachio, Macadamia & Cherry and Pistachio & Almond have their mix of ingredients displayed like colorful, swirling mandalas.

With each bag having a white background, the color-coded packaging is sophisticated and each subtle variation in the arrangement of the ingredients shows off the changes in flavor, whether it's a more delicate or a mouthful of flavor.

Trend Themes

Creative Food Styling — There is an opportunity for food companies to experiment with visually compelling packaging that showcases their ingredients and production process.
Color-coded Packaging — Color-coding packaging based on flavor could be a trend for confectionery companies looking to stand out on the shelves and offer a sophisticated, yet playful, product.
Fresh and Modern Flavors — There is an opportunity for food companies to create fresh and modern flavor combinations while using traditional recipes to appeal to a wide range of customers.

Industry Implications

Confectionery Industry — Confectionery brands could use creative food styling and color-coded packaging to refresh their packaging and attract customers who are looking for sophisticated and eye-catching products.
Food Industry — The food industry as a whole could explore fresh and modern flavor combinations while still using traditional recipes, tapping into customers' desire for nostalgic and comforting tastes with a contemporary twist.
Packaging Industry — The packaging industry could offer custom-made, color-coded packaging that caters to the preferences of different clients who want to differentiate their products from competitors on the shelves.

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