The Merchant Gourmet Pouch Range Has Two New Recipes
Michael Hemsworth — November 11, 2025 — Marketing
References: merchant-gourmet & foodbev
The Merchant Gourmet pouch range has been expanded by the brand thanks to a new collaboration with chef Sabrina Ghayour that will offer consumers an easy way to enjoy some international cuisine flavors.
The new products in the brand's pulse and grain pouch meal range includes the Persian Style Rice & Lentils and the Turkish Style Bulgur & Rice varieties. The products are arriving now at Waitrose in the UK with Sainsbury's slated to start receiving stock December 27, 2025. The ready-to-eat pouch-packaged meal products can be heated up in the microwave in two-minutes to work well as a quick lunch, a side dish or the base for larger recipes.
Managing Director Richard Peake commented on the new additions to the Merchant Gourmet pouch range saying, "We’re seeing real appetite for bold, globally inspired flavours that make cooking and hosting exciting yet effortless. This range delivers authentic taste, quality and convenience – bringing chef expertise directly to consumers.”
Image Credit: Merchant Gourmet
The new products in the brand's pulse and grain pouch meal range includes the Persian Style Rice & Lentils and the Turkish Style Bulgur & Rice varieties. The products are arriving now at Waitrose in the UK with Sainsbury's slated to start receiving stock December 27, 2025. The ready-to-eat pouch-packaged meal products can be heated up in the microwave in two-minutes to work well as a quick lunch, a side dish or the base for larger recipes.
Managing Director Richard Peake commented on the new additions to the Merchant Gourmet pouch range saying, "We’re seeing real appetite for bold, globally inspired flavours that make cooking and hosting exciting yet effortless. This range delivers authentic taste, quality and convenience – bringing chef expertise directly to consumers.”
Image Credit: Merchant Gourmet
Trend Themes
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Chef-collaboration Meal Kits — Collaborations with renowned chefs to create pouch-packaged meals bring gourmet flavors into the convenience food market, enhancing consumer experience with high-quality taste.
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International Flavor Convenience — The rise of ready-to-eat meals featuring international cuisines addresses consumer demand for global flavors without the complexity of traditional cooking.
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Microwave-ready Gourmet Solutions — Gourmet meals that can be prepared quickly in a microwave present an opportunity for premium quality in the fast-food segment, merging convenience with culinary expertise.
Industry Implications
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Packaged Food Industry — The packaged food sector is embracing chef partnerships to introduce high-end meal options in retail outlets, expanding consumer choice in quick service meals.
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Retail Grocery Chains — Grocery chains offering exclusive gourmet ready meals stand to attract consumers seeking quick, quality dining experiences, fostering competitive differentiation.
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Culinary Collaboration Platforms — Platforms facilitating partnerships between food brands and chefs represent a growing niche, enabling innovation in meal offerings and consumer engagement in the culinary world.
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